Describe your dashboard. Fi builds it.
Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.
Here’s what’s in it
The top row leads with the 4 numbers that matter most: Conversions, CTR, Cost per conversion, ROAS. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (Conversions over time, Cost per conversion trend) show how the headline numbers have moved over time. A breakdown (Conversions by channel) splits the metric by dimension so you can see what's driving the total. A detail table (Conversion efficiency) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.
Conversions
Data ▾
| Period | Conversions |
|---|---|
| Jan | 2.6K |
| Feb | 3.7K |
| Mar | 3.7K |
| Apr | 3.4K |
| May | 3.4K |
| Jun | 4.1K |
| Jul | 3.8K |
| Aug | 5.3K |
| Sep | 5.6K |
| Oct | 5.0K |
| Nov | 5.5K |
| Dec | 4.9K |
CTR
Data ▾
| Period | CTR |
|---|---|
| Jan | 1.9% |
| Feb | 1.6% |
| Mar | 1.6% |
| Apr | 1.7% |
| May | 1.9% |
| Jun | 1.7% |
| Jul | 1.4% |
| Aug | 2.6% |
| Sep | 1.9% |
| Oct | 1.9% |
| Nov | 2.3% |
| Dec | 1.8% |
Cost per conversion
Data ▾
| Period | Cost per Conversion |
|---|---|
| Jan | $64 |
| Feb | $45 |
| Mar | $57 |
| Apr | $60 |
| May | $62 |
| Jun | $55 |
| Jul | $61 |
| Aug | $41 |
| Sep | $39 |
| Oct | $49 |
| Nov | $51 |
| Dec | $57 |
ROAS
Data ▾
| Period | ROAS |
|---|---|
| Jan | 2.6× |
| Feb | 3.3× |
| Mar | 3.0× |
| Apr | 3.1× |
| May | 2.4× |
| Jun | 2.0× |
| Jul | 2.2× |
| Aug | 2.8× |
| Sep | 2.7× |
| Oct | 3.1× |
| Nov | 3.7× |
| Dec | 3.9× |
Conversions over time
Data ▾
| Period | Conversions |
|---|---|
| Jan | 2.6K |
| Feb | 3.7K |
| Mar | 3.7K |
| Apr | 3.4K |
| May | 3.4K |
| Jun | 4.1K |
| Jul | 3.8K |
| Aug | 5.3K |
| Sep | 5.6K |
| Oct | 5.0K |
| Nov | 5.5K |
| Dec | 4.9K |
Conversions by channel
Data ▾
| Channel | Conversions |
|---|---|
| Paid Search | 1.3K |
| Paid Social | 828 |
| Organic | 862 |
| 801 | |
| Referral | 1.1K |
Cost per conversion trend
Data ▾
| Period | Cost per Conversion |
|---|---|
| Jan | $64 |
| Feb | $45 |
| Mar | $57 |
| Apr | $60 |
| May | $62 |
| Jun | $55 |
| Jul | $61 |
| Aug | $41 |
| Sep | $39 |
| Oct | $49 |
| Nov | $51 |
| Dec | $57 |
Conversion efficiency
- Which channel has the highest conversion rate at the lowest cost?
- Show me cost per conversion by campaign over the last quarter.
- Why did conversion rate drop last month when traffic was up?
- What would overall CPA look like if I improved the worst channel's conversion rate by 20%?
- Break conversions by campaign instead of channel.
- Trace this month's conversions back to the ad campaigns that drove them.
- Break conversion rate by channel and flag any channel that dropped.
- Add cost per conversion trend by channel over six months.
- Show me conversions by campaign, not just by channel.
Every metric traces back to your systems
This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.
| Metric | What it measures | How it's calculated | Sources |
|---|---|---|---|
| CTR | The share of ad impressions that turn into clicks, the first read on whether the creative and targeting land. | Clicks ÷ Impressions | Google Ads, Facebook Ads |
| Cost per Conversion | What you pay, on average, for a single conversion, the unit cost of demand. | Ad Spend ÷ Conversions | Google Ads, Facebook Ads, Stripe |
| ROAS | Revenue attributed back to ad spend per dollar spent, the headline efficiency number for paid. | Attributed Revenue ÷ Ad Spend | Google Ads, Facebook Ads, Stripe |
| CPC | What you pay, on average, for a single click. | Ad Spend ÷ Clicks | Google Ads, Facebook Ads |
Have our agent watch for you
A conversion dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.
Built from whatever you already run on
Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.
No warehouse to stand up or connect. See how the platform models your data →
Build your conversion dashboard
From signup to a working dashboard in one sitting. No data team required.
Connect your sources
Stripe, your CRM, accounting. Definite syncs and models them automatically.
Decide your metrics
Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.
Ask Fi to build it
Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.