Analyze your Hubspot data with AI today.
Build dashboards, automate reports, and ask questions in plain English — all from your Hubspot data, no complex infrastructure to maintain.
Have multiple Hubspot accounts? Analytics across multiple Hubspot accounts →
Everything Hubspot exposes, modeled and queryable.
Extracts HubSpot CRM and marketing data including contacts, companies, deals, tickets, owners, contact lists, campaigns, email events, subscription changes, forms, workflows, deal pipelines, and custom objects. Enables analysis of sales pipeline performance, customer lifecycle and relationships, support ticket activity, marketing email engagement, subscription preferences, and automation workflows.
Tables & streams
Represents individual people in the CRM; supports segmentation, lifecycle tracking, attribution, and engagement analysis across marketing and sales touchpoints.
Represents accounts/organizations linked to contacts and deals; enables account-based reporting, coverage, revenue by account, and hierarchy analyses.
Represents sales opportunities in the pipeline; supports analysis of pipeline coverage, win rates, stage conversion, velocity, and revenue forecasting.
Represents customer support cases; enables reporting on volume, SLA adherence, response and resolution times, and backlog trends.
Represents CRM users/assignees for records; supports performance attribution, workload distribution, and territory/team reporting.
Captures logged activities like calls, emails, meetings, and tasks; used to measure sales activity levels, cadences, and follow-up effectiveness.
Represents marketing email sends and campaign configurations; supports campaign performance analysis including sends, deliverability, and audience targeting.
Event-level interactions with marketing emails (sends, opens, clicks, bounces); enables cohort analysis, funneling, attribution, and engagement rate metrics.
Represents contact subscription preferences and timeline changes; used for compliance reporting and opt-in/out trend analysis by audience and channel.
Represents dynamic or static segments of contacts; supports audience management, cohorting, and campaign targeting and performance by segment.
Represents lead capture forms and fields; enables analysis of form views, submissions, and conversion performance across sources and pages.
Represents automation sequences for marketing and sales; supports reporting on enrollments, progression, and outcomes driven by automation.
Represents domain-specific records defined in HubSpot; enables tailored reporting and modeling with custom schemas and associations.
Connects securely to your HubSpot account using OAuth 2.0 (client ID/secret with refresh token); alternatively supports a HubSpot API key (hapikey) for low‑volume development.
Requires a Hubspot account to connect.
Operational data, performance metrics, and business insights.
Three steps. One afternoon.
Authenticate Hubspot in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.
We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.
SQL, dashboards, or ask Fi in plain English. Your Hubspot data lives next to every other source — ready to join.
Build your own with the Definite SDK, or ask us — we add new connectors every week.
Pair Hubspot with the rest of your data.
Join Hubspot with the rest of your data, then ask Fi questions across all of it.
