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Facebook Ads
§ Connector · Popular
Facebook Ads

Analyze your Facebook Ads data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Facebook Ads data, no complex infrastructure to maintain.

Have multiple Facebook Ads accounts? Analytics across multiple Facebook Ads accounts →

§ Live with
§ What you get

Everything Facebook Ads exposes, modeled and queryable.

Extracts Facebook Ads marketing data: ad accounts, campaigns, ad sets, ads, creatives, images, videos, labels, custom audiences, custom conversions, and the Ads Insights reporting metrics. Enables performance analysis across spend, delivery, engagement, and conversions with flexible breakdowns and time aggregation.

Standard on every Definite connector
Sync cadence
Hourly or faster
CDC
Native where supported
Auth
OAuth / API key
Row-level security
Yes

Tables & streams

9 objects
Ad Account

Represents the billing and governance scope for advertising; used to analyze multi-campaign spend, pacing, currency impacts, and account-level performance rollups.

marketingrevenue_finance
Campaign

Top-level marketing initiatives defining objective and budget; enables analysis of campaign performance, budget allocation, pacing, and goal attainment (e.g., ROAS, CPA).

marketingrevenue_finance
Ad Set

Delivery configuration and targeting layer with schedules, bids, and audiences; supports analysis of targeting effectiveness, budget pacing, and placement/device outcomes.

marketing
Ad

Individual ad executions linked to creatives; used to measure creative-level delivery, CTR, CPC, CPA, and variation testing within ad sets.

marketingengagement
Creative Asset

Creative definitions and media (images, videos) used by ads; enables creative performance analysis, message testing, and asset reuse tracking.

marketing
Audience

Custom audience segments used for targeting; supports analysis of audience size, retention, sourcing, and downstream performance by segment.

marketingcustomer
Conversion

Custom conversion definitions representing business outcomes; used for attribution and KPI calculation such as conversion volume, value, and recency.

marketingrevenue_finance
Label

Tagging taxonomy applied across campaigns, ad sets, and ads; enables flexible grouping, filtering, and rollup reporting by themes or initiatives.

marketingoperations
Ad Performance (Insights)

Aggregated delivery, engagement, cost, and conversion metrics with rich breakdowns and time ranges; powers KPI dashboards, cohort analysis, and attribution reporting across account, campaign, ad set, and ad levels.

marketingrevenue_financeengagement
Authentication

Uses a Facebook Marketing API access token (Bearer token) tied to your ad account to authenticate

Requirements

Requires a Facebook Ads account to connect.

Analyze with Fi

Campaign performance, audience engagement, and conversion metrics.

Domainsmarketing
§ How it works

Three steps. One afternoon.

01
Connect

Authenticate Facebook Ads in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.

definite connect facebook-ads
02
Sync

We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.

→ facebook ads.raw (synced hourly)
03
Query

SQL, dashboards, or ask Fi in plain English. Your Facebook Ads data lives next to every other source — ready to join.

SELECT * FROM facebook_ads.*
*
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§ Combine with your stack

Pair Facebook Ads with the rest of your data.

Join Facebook Ads with the rest of your data, then ask Fi questions across all of it.

Your answer engine
is one afternoon away.

Book a 30-minute call. We'll build your first dashboard on the call — or you can stop paying us.