
Native sync with row-level security, CDC where supported, and hourly-or-faster freshness. Query it with SQL, build dashboards, or ask Fi.
Have multiple Pipedrive accounts? Analytics across multiple Pipedrive accounts →
Pipedrive provides comprehensive CRM data through multiple endpoints. Below are the key objects available for sales analytics and business intelligence.
Tasks, calls, and meetings linked to deals and contacts; used to measure rep productivity, touch patterns, and engagement cadence.
Reference list of supported currencies; enables multi-currency normalization in revenue reporting.
Represents sales opportunities; core to revenue analytics such as pipeline coverage, win rate, forecast accuracy, and sales cycle time.
Associates products with deals including quantities and prices; supports product mix, revenue by SKU, and unit economics reporting.
Time-stamped stage-change events for deals; enables funnel conversion, stage duration/aging, and velocity analyses.
Freeform notes attached to deals, persons, or organizations; useful for note count metrics and qualitative insights.
Accounts/companies associated with persons and deals; supports account segmentation, account-level pipeline, and revenue by account.
Individual contacts linked to deals and activities; enables lead tracking, segmentation, and engagement analysis.
Sales process containers that group deals; enables segmentation and forecasting by pipeline.
Catalog of sellable items used in deals; dimension for revenue by product, pricing analysis, and product performance.
Discrete steps within a pipeline; key dimension for stage-level conversion, counts, and aging analysis.
Sales reps and owners; dimension for attributing activity and deal performance, quota tracking, and benchmarking.
Requires a Pipedrive account to connect.
Operational data, performance metrics, and business insights.
Authenticate Pipedrive in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.
We pull every stream into your lakehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.
SQL, dashboards, or ask Fi in plain English. Your Pipedrive data lives next to every other source — ready to join.
Build your own with the Definite SDK, or ask us — we add new connectors every week.
Cross-source joins, one governed semantic layer, AI answers across everything.