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Pipedrive provides comprehensive CRM data through multiple endpoints. Below are the key objects available for sales analytics and business intelligence.
Tasks, calls, and meetings linked to deals and contacts; used to measure rep productivity, touch patterns, and engagement cadence.
Reference list of supported currencies; enables multi-currency normalization in revenue reporting.
Represents sales opportunities; core to revenue analytics such as pipeline coverage, win rate, forecast accuracy, and sales cycle time.
Associates products with deals including quantities and prices; supports product mix, revenue by SKU, and unit economics reporting.
Time-stamped stage-change events for deals; enables funnel conversion, stage duration/aging, and velocity analyses.
Freeform notes attached to deals, persons, or organizations; useful for note count metrics and qualitative insights.
Accounts/companies associated with persons and deals; supports account segmentation, account-level pipeline, and revenue by account.
Individual contacts linked to deals and activities; enables lead tracking, segmentation, and engagement analysis.
Sales process containers that group deals; enables segmentation and forecasting by pipeline.
Catalog of sellable items used in deals; dimension for revenue by product, pricing analysis, and product performance.
Discrete steps within a pipeline; key dimension for stage-level conversion, counts, and aging analysis.
Sales reps and owners; dimension for attributing activity and deal performance, quota tracking, and benchmarking.
Requires a Pipedrive account to connect.
Operational data, performance metrics, and business insights.
Authenticate Pipedrive in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.
We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.
SQL, dashboards, or ask Fi in plain English. Your Pipedrive data lives next to every other source — ready to join.
Build your own with the Definite SDK, or request it. Most go live in days.
Join Pipedrive with the rest of your data, then ask Fi questions across all of it.