Do I need a separate data warehouse for my Amazon Ads data?

No. Definite includes a built-in lakehouse, so you don't need to pay for a separate warehouse like Snowflake, BigQuery, or Redshift. Your Amazon Ads data syncs into open Parquet storage and is queried by a DuckDB-powered engine for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2 compliant security, all without the overhead or complexity of running a separate warehouse.

Can I analyze my Amazon Ads data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools: app databases, CRMs, marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports 500+ data sources, with options for daily, hourly, or near real-time syncs. You can select metrics and dimensions from your Amazon Ads data alongside other sources to explore insights, build dashboards, and share results (no SQL needed, unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect Amazon Ads data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes, turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights: everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Definite runs as a private deployment in your own cloud (AWS, GCP, Azure, or anywhere with Kubernetes); you keep control of data, compute, and networking. Request a demo →

Explore with AI

← All connectors/Advertising

§ Connector

Amazon Ads

Analyze your Amazon Ads data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Amazon Ads data, no complex infrastructure to maintain.

See Amazon Ads in Definite →Try it free

Want it to watch your Amazon Ads data and act on its own? Meet the Amazon Ads agent →

§ Live with

§ What you get

Everything Amazon Ads exposes, modeled and queryable.

Amazon Advertising data covering Sponsored Products and Sponsored Brands campaigns, ad groups, keywords, product ads, and their performance reports. Lets advertisers analyze ad spend, conversions, and ROAS across the Amazon retail marketplace.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

Standard

Row-level security

Yes

Tables & streams

8 objects

◆Profile

Advertiser accounts tied to a marketplace and country, the top-level scope for all advertising entities; used to segment ad performance by account, region, and marketplace.

marketing

◆Portfolio

Groupings of campaigns used to organize budgets and reporting around products, brands, or seasons; enables spend and performance roll-ups at the portfolio level.

marketing

◆Campaign

Sponsored Products and Sponsored Brands campaign definitions with budgets, bidding strategy, landing pages, and status; the primary entity for analyzing ad spend pacing, campaign mix, and budget allocation.

marketing

◆Ad Group

Ad groups nested within campaigns that group targets and bids; used to analyze performance and bidding efficiency at the ad-group level.

marketing

◆Keyword Targeting

Biddable keywords with bids and match types, plus ad-group-level and campaign-level negative keywords for exclusion; enables keyword strategy analysis, bid optimization, and targeting hygiene audits.

marketing

◆Product Ad

Individual product ads (by ASIN or SKU) running within ad groups; ties ad performance back to specific catalog products for product-level ROAS.

marketingproduct

◆Sponsored Products Performance

Performance reports (impressions, clicks, spend, sales, conversions) for Sponsored Products at campaign, ad-group, keyword, and product-ad levels; the primary source for SP ROAS, ACOS, and keyword optimization.

marketingrevenue_finance

◆Sponsored Brands Performance

Performance reports (impressions, clicks, spend, sales, conversions) for Sponsored Brands at campaign, ad-group, and keyword levels; enables brand awareness ROI, SB spend efficiency, and keyword-level brand optimization.

marketingrevenue_finance

§ How it works