Do I need a separate data warehouse for my AdRoll data?

No. Definite includes a built-in lakehouse, so you don't need to pay for a separate warehouse like Snowflake, BigQuery, or Redshift. Your AdRoll data syncs into open Parquet storage and is queried by a DuckDB-powered engine for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2 compliant security, all without the overhead or complexity of running a separate warehouse.

Can I analyze my AdRoll data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools: app databases, CRMs, marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports 500+ data sources, with options for daily, hourly, or near real-time syncs. You can select metrics and dimensions from your AdRoll data alongside other sources to explore insights, build dashboards, and share results (no SQL needed, unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect AdRoll data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes, turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights: everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Definite runs as a private deployment in your own cloud (AWS, GCP, Azure, or anywhere with Kubernetes); you keep control of data, compute, and networking. Request a demo →

Explore with AI

← All connectors/Advertising

§ Connector

AdRoll

Analyze your AdRoll data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your AdRoll data, no complex infrastructure to maintain.

See AdRoll in Definite →Try it free

Want it to watch your AdRoll data and act on its own? Meet the AdRoll agent →

§ Live with

§ What you get

Everything AdRoll exposes, modeled and queryable.

AdRoll (RollWorks) is a retargeting and display-advertising platform. This connector syncs the account/advertisable hierarchy, the campaigns, ad groups, and creatives that make up display campaigns, the audience segments used for targeting, and daily ad-level performance reporting.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

Standard

Row-level security

Yes

Tables & streams

6 objects

◆Advertisables

The advertiser account entity (a brand or business unit) under an AdRoll organization, carrying industry, currency, attribution windows, and account status. Anchors all other objects and lets you analyze spend and performance by brand or business unit.

marketingcustomer

◆Campaigns

Display and retargeting campaigns belonging to an advertisable, including active status and budget. Used to roll up ad performance and spend to the campaign level for ROI and pacing analysis.

marketing

◆Ad Groups

Ad groups nesting under campaigns, grouping ads by targeting or bidding configuration. Used to analyze performance at an intermediate level between campaign and individual creative.

marketing

◆Ads

Individual ad creatives served for an advertisable. Used to evaluate creative-level performance and inventory of running ads.

marketing

◆Segments

Audience segments used for targeting, defined by match rules, patterns, durations, and conversion values. Used to analyze audience composition and which segments drive conversions.

marketingcustomer

◆Ad Reports

Daily ad-level performance metrics including impressions, clicks, CTR, cost, CPC, CPM, CPA, conversions (click-through and view-through), attributed revenue, and ROI. The core fact table for measuring advertising spend, efficiency, and return.

marketingrevenue_finance

§ How it works