Analyze your ActiveCampaign data with AI today.
Build dashboards, automate reports, and ask questions in plain English — all from your ActiveCampaign data, no complex infrastructure to maintain.
Have multiple ActiveCampaign accounts? Analytics across multiple ActiveCampaign accounts →
Everything ActiveCampaign exposes, modeled and queryable.
Extracts CRM, marketing, and ecommerce data from ActiveCampaign, including contacts, accounts, deals and pipelines, campaigns and automations, email and site message activity, lists, tags, custom fields, and ecommerce orders. Enables analysis of customer lifecycle, sales pipeline performance, marketing effectiveness (opens, clicks, bounces), list growth and segmentation, and revenue attribution from ecommerce activity.
Tables & streams
Represents individual contacts/leads and their attributes; enables segmentation, lifecycle analysis, engagement tracking, and enrichment-driven KPIs.
Represents accounts/organizations linked to contacts; supports account-based reporting, firmographic segmentation, and account health analysis.
Represents sales opportunities and pipeline state; supports analysis of win rate, pipeline coverage, stage conversion, velocity, and revenue forecasting.
Tasks and activities tied to deals that reflect seller execution; enables tracking of touch volume, task completion SLAs, and activity-to-outcome correlations.
Campaign and message objects used to send emails; supports performance analysis across sends, audiences, and creatives.
Channel-level engagement events across email, SMS, and site messages; enables open/click rates, bounce/unsubscribe, CTR by link, and channel comparison.
Workflow automations and contact enrollments; supports analysis of journey throughput, goal attainment, wait times, and step-level effectiveness.
List, segment, and tag membership defining who receives communications; enables list growth tracking, segmentation performance, and cohort analyses.
Orders and line items synced from connected stores; used for revenue, AOV, item mix, order status funnels, and marketing attribution.
Profiles of shoppers mapped to contacts; supports RFM segmentation, repeat purchase behavior, and CLV analysis.
Configured conversion goals and attributed contact-level conversions; enables goal tracking, attribution, and funnel completion metrics.
Scoring models and assigned scores indicating lead fit/engagement; enables MQL thresholds, prioritization, and score-to-outcome analysis.
Form definitions used to collect leads and data; supports analysis of acquisition sources, form performance, and submission quality when joined to activities.
Unified activity feed of contact actions; enables timeline analysis, multi-touch engagement journeys, and trigger-based insights.
Uses an API token from your ActiveCampaign account to authenticate (sent in the Api-Token header)
Requires a ActiveCampaign account to connect.
Operational data, performance metrics, and business insights.
Three steps. One afternoon.
Authenticate ActiveCampaign in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.
We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.
SQL, dashboards, or ask Fi in plain English. Your ActiveCampaign data lives next to every other source — ready to join.
Build your own with the Definite SDK, or ask us — we add new connectors every week.
