Do I need a separate data warehouse for my ActiveCampaign data?

No. Definite includes a built-in lakehouse, so you don't need to pay for a separate warehouse like Snowflake, BigQuery, or Redshift. Your ActiveCampaign data syncs into open Parquet storage and is queried by a DuckDB-powered engine for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2 compliant security, all without the overhead or complexity of running a separate warehouse.

Can I analyze my ActiveCampaign data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools: app databases, CRMs, marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports 500+ data sources, with options for daily, hourly, or near real-time syncs. You can select metrics and dimensions from your ActiveCampaign data alongside other sources to explore insights, build dashboards, and share results (no SQL needed, unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect ActiveCampaign data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes, turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights: everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Definite runs as a private deployment in your own cloud (AWS, GCP, Azure, or anywhere with Kubernetes); you keep control of data, compute, and networking. Explore private deployment →

Explore with AI

← All connectors/CRM

§ Connector

ActiveCampaign

Analyze your ActiveCampaign data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your ActiveCampaign data, no complex infrastructure to maintain.

Watch the demo →Try it free

Have multiple ActiveCampaign accounts? Analytics across multiple ActiveCampaign accounts →

Want it to watch your ActiveCampaign data and act on its own? Meet the ActiveCampaign agent →

§ Live with

§ What you get

Everything ActiveCampaign exposes, modeled and queryable.

Extracts CRM, marketing, and ecommerce data from ActiveCampaign, including contacts, accounts, deals and pipelines, campaigns and automations, email and site message activity, lists, tags, custom fields, and ecommerce orders. Enables analysis of customer lifecycle, sales pipeline performance, marketing effectiveness (opens, clicks, bounces), list growth and segmentation, and revenue attribution from ecommerce activity.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

OAuth / API key

Row-level security

Yes

Tables & streams

14 objects

◆Person

Represents individual contacts/leads and their attributes; enables segmentation, lifecycle analysis, engagement tracking, and enrichment-driven KPIs.

customermarketing

◆Company

Represents accounts/organizations linked to contacts; supports account-based reporting, firmographic segmentation, and account health analysis.

customermarketing

◆Deal

Represents sales opportunities and pipeline state; supports analysis of win rate, pipeline coverage, stage conversion, velocity, and revenue forecasting.

revenue_financesales

◆Sales Activity

Tasks and activities tied to deals that reflect seller execution; enables tracking of touch volume, task completion SLAs, and activity-to-outcome correlations.

salesengagement

◆Marketing Campaign

Campaign and message objects used to send emails; supports performance analysis across sends, audiences, and creatives.

marketingsupport

◆Message Engagement Event

Channel-level engagement events across email, SMS, and site messages; enables open/click rates, bounce/unsubscribe, CTR by link, and channel comparison.

marketingengagement

◆Automation Program

Workflow automations and contact enrollments; supports analysis of journey throughput, goal attainment, wait times, and step-level effectiveness.

customersupport

◆Audience Segment

List, segment, and tag membership defining who receives communications; enables list growth tracking, segmentation performance, and cohort analyses.

customermarketing

◆Ecommerce Order

Orders and line items synced from connected stores; used for revenue, AOV, item mix, order status funnels, and marketing attribution.

revenue_financeproduct

◆Ecommerce Customer

Profiles of shoppers mapped to contacts; supports RFM segmentation, repeat purchase behavior, and CLV analysis.

revenue_financecustomer

◆Conversion

Configured conversion goals and attributed contact-level conversions; enables goal tracking, attribution, and funnel completion metrics.

customermarketing

◆Lead Score

Scoring models and assigned scores indicating lead fit/engagement; enables MQL thresholds, prioritization, and score-to-outcome analysis.

customermarketing

◆Lead Capture (Forms)

Form definitions used to collect leads and data; supports analysis of acquisition sources, form performance, and submission quality when joined to activities.

customermarketing

◆Activity Event

Unified activity feed of contact actions; enables timeline analysis, multi-touch engagement journeys, and trigger-based insights.

revenue_financecustomer

Authentication

Uses an API token from your ActiveCampaign account to authenticate (sent in the Api-Token header)

Requirements

Requires a ActiveCampaign account to connect.

§ How it works