Connector Database / ActiveCampaign
Analyze your ActiveCampaign data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your ActiveCampaign data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your ActiveCampaign data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your ActiveCampaign data with DuckDB-powered data warehouse including Quickbooks, PostgreSQL and Stripe.
Available ActiveCampaign Data
Extracts CRM, marketing, and ecommerce data from ActiveCampaign, including contacts, accounts, deals and pipelines, campaigns and automations, email and site message activity, lists, tags, custom fields, and ecommerce orders. Enables analysis of customer lifecycle, sales pipeline performance, marketing effectiveness (opens, clicks, bounces), list growth and segmentation, and revenue attribution from ecommerce activity.
Person
Represents individual contacts/leads and their attributes; enables segmentation, lifecycle analysis, engagement tracking, and enrichment-driven KPIs.
Company
Represents accounts/organizations linked to contacts; supports account-based reporting, firmographic segmentation, and account health analysis.
Deal
Represents sales opportunities and pipeline state; supports analysis of win rate, pipeline coverage, stage conversion, velocity, and revenue forecasting.
Sales Activity
Tasks and activities tied to deals that reflect seller execution; enables tracking of touch volume, task completion SLAs, and activity-to-outcome correlations.
Marketing Campaign
Campaign and message objects used to send emails; supports performance analysis across sends, audiences, and creatives.
Message Engagement Event
Channel-level engagement events across email, SMS, and site messages; enables open/click rates, bounce/unsubscribe, CTR by link, and channel comparison.
Automation Program
Workflow automations and contact enrollments; supports analysis of journey throughput, goal attainment, wait times, and step-level effectiveness.
Audience Segment
List, segment, and tag membership defining who receives communications; enables list growth tracking, segmentation performance, and cohort analyses.
Ecommerce Order
Orders and line items synced from connected stores; used for revenue, AOV, item mix, order status funnels, and marketing attribution.
Ecommerce Customer
Profiles of shoppers mapped to contacts; supports RFM segmentation, repeat purchase behavior, and CLV analysis.
Conversion
Configured conversion goals and attributed contact-level conversions; enables goal tracking, attribution, and funnel completion metrics.
Lead Score
Scoring models and assigned scores indicating lead fit/engagement; enables MQL thresholds, prioritization, and score-to-outcome analysis.
Lead Capture (Forms)
Form definitions used to collect leads and data; supports analysis of acquisition sources, form performance, and submission quality when joined to activities.
Activity Event
Unified activity feed of contact actions; enables timeline analysis, multi-touch engagement journeys, and trigger-based insights.
Authentication Required
Uses an API token from your ActiveCampaign account to authenticate (sent in the Api-Token header)
Getting started with
ActiveCampaign Analytics & Business Intelligence
Connect your ActiveCampaign data
Connect to ActiveCampaign once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
ActiveCampaign usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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