Find the right data analytics platform for your growing team. Compare features, pricing, and value across leading BI tools—all contextualized for startup needs.

All-in-one data-stack-in-a-box for startups with governed metrics, AI, and inclusive support.
Good for: Fast-growing startups that want enterprise-grade analytics without assembling infrastructure or hiring a data team.
Access to Growth features for qualifying startups.
Comprehensive tools to enable your business to make data driven decisions.

Free Google reporting tool for building dashboards using live connectors across Google and external sources.
Good for: Teams focused on marketing and ad performance reporting inside the Google ecosystem who are comfortable handling data prep, connectors, and reliability gaps on their own.
Self-serve dashboards with community help only.
Adds team workspaces and Google Cloud Customer Care.

Open-source BI tool providing dashboards, SQL editing, and natural-language query features.
Good for: Teams with an existing data stack and engineering capacity to run and secure a self-hosted BI tool.
For devs and small teams that want to manage their own infrastructure.
Governance features for managing lots of users and compliance.

Open-source BI suite with SQL editing, dashboarding, and support for custom visualization plugins.
Good for: Teams wanting OSS BI and willing to maintain deployment, security, and integrations themselves.
Forever free for up to 5 users.
Try it free for 14 days.

BI platform tied to Microsoft 365 and Azure with desktop authoring and cloud-based sharing.
Good for: Organizations invested in Azure with staff who can manage warehouses, ETL, per-user licensing, and DAX modeling.
Local use only; no sharing capabilities.
Production-ready deployment for 10 users.

Managed Snowflake environment with pre-packaged ingestion tools, dbt Core transformations, and optional services.
Good for: Teams that want managed Snowflake + dbt but have the resources to own BI, governance, and operational spend.
Starter Snowflake warehouse with capped usage.
Production-ready plan with higher MAR limits.

Analytics layer with a shared semantic model intended to keep measures consistent across dashboards and teams.
Good for: Companies with an established warehouse and pipelines who want semantic consistency but can staff ongoing data modeling.
No free tier or public pricing available.
Full governed analytics platform with support for managing your data stack.

Managed BigQuery-backed warehouse with automated connectors and simple SQL-based analysis tools.
Good for: Teams needing a hands-off warehouse but willing to manage BI, governance, and missing pieces like semantic layers and automation.
Full platform trial with managed BigQuery.
20M rows, 2 TB storage, unlimited users.

Visualization platform offering drag-and-drop analysis, proprietary data prep, and desktop/cloud authoring.
Good for: Enterprises with data engineers and budget for per-seat licensing who prioritize polished visualizations over an integrated stack.
Full platform trial with sample data.
Production setup for 20 viewers with full stack.

Unified analytics platform built around Apache Spark, Delta Lake, and a centralized governance layer.
Good for: Enterprises with large data teams, Spark specialists, and budgets for complex lakehouse orchestration.
Test the Data Intelligence Platform with limited promotional DBUs.
Metered pricing across jobs, SQL, ML, and AI workloads.

Cloud BI platform that includes built-in ETL, dashboarding, and administrative controls.
Good for: Mid-market and enterprise teams with IT staff to manage a closed BI ecosystem and higher per-user/licensing overhead.
Full platform trial; then custom, usage-based pricing.
Credits/consumption model that scales with data volume, queries, storage, and features.

In-process analytical database optimized for OLAP queries inside local applications and notebooks.
Good for: Engineering-heavy teams assembling their own analytics stack and comfortable maintaining custom pipelines and storage.
MIT-licensed engine you install and run yourself.
Hosted DuckDB with storage-based pricing.

Serverless columnar data warehouse designed for large-scale analytical workloads within Google Cloud.
Good for: Organizations already deep in Google Cloud that have data engineers to manage SQL tuning, cost controls, and downstream tooling.
10 GiB storage and 1 TiB of queries at no cost.
Usage fees plus the ETL + BI stack BigQuery depends on.

Analysis workspace combining a SQL editor, Python/R notebooks, and shareable dashboards.
Good for: Data teams that already operate a warehouse and only need an analysis layer for SQL + notebooks.
Individual analysts start in minutes.
Collaboration features for data teams.

Open-source relational database with a mature SQL engine, extensive indexing, and broad extensibility.
Good for: Engineering teams that prefer to build their own stack and have DBAs to maintain scaling, backups, ingestion, and analytics paths.
Run Postgres yourself with community support.
Entry managed instance for light workloads.

BI platform with built-in data preparation, connectors, and template-based dashboarding.
Good for: Teams with small data needs and an existing warehouse who want inexpensive, template-driven dashboards but can accept limited extensibility.
2 users, 10K rows, three refreshes per day.
5 named users and 1M rows, billed monthly.

AWS columnar data warehouse optimized for large-scale analytical queries and SQL-based workloads.
Good for: Companies with AWS engineers to manage schema design, workload management, and cost controls.
Metered billing starts with your first query.
Pay-per-node warehouse capacity plus managed storage.

BI and semantic modeling layer integrated with Google Cloud, supporting governed metrics and embedded reporting.
Good for: Scale-ups that can fund quote-based licensing and dedicate staff to LookML modeling, curation, and governance.
30-day pilot via Google Cloud console.
Base bundle sold through Google Cloud sales.

Relational database management system primarily for transactional workloads on Windows Server.
Good for: Enterprises locked into Microsoft licensing with DBAs and IT staff to manage maintenance, tuning, and scaling.
Feature-limited engine for lightweight workloads.
Licensing path for departmental deployments.

Spreadsheet-style BI tool that connects to existing cloud data warehouses for analysis and visualization.
Good for: Enterprise businesses with existing data warehouses and engineering teams who prefer Excel-like interfaces for data analysis.
Full platform trial; then choose a plan.
Spreadsheet-style BI for teams with existing data infrastructure.

Cloud data warehouse with elastic compute, centralized storage, and cross-cloud deployment options.
Good for: Enterprises with experienced data engineers who can manage pipelines, optimization, and growing compute costs.
Temporary credits to explore the platform.
Pay-as-you-go virtual warehouses.

Embedded analytics platform offering APIs, custom integrations, and a programmable visualization layer.
Good for: Product teams with developers available to own embedding, custom plugins, and supporting infrastructure.
No permanent free option—engage sales for trials.
Entry-level embedded analytics package.

Search-driven analytics tool with natural-language querying and automated chart generation.
Good for: Organizations with mature data stacks and engineering teams who want NLQ on top of existing warehouses and governance.
For small teams with limited data volume.
For growing teams with larger data needs.