Is Definite a data warehouse for my Bing Ads data?

Yes. Definite is your complete data warehouse for Bing Ads data—no need to pay for Snowflake, BigQuery, or Databricks. Definite syncs your data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options—all without the overhead or complexity of running a separate warehouse.

Can I analyze my Bing Ads data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools — from app databases and CRMs to marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports over 500+ data sources, with options for daily, hourly, or near real-time. Definite makes analysis easy. You can select metrics and dimensions from your Bing Ads data alongside other sources to explore insights, build dashboards, and share results — no SQL needed (unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect Bing Ads data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Explore with AI

← All connectors/Advertising

§ Connector

Bing Ads

Analyze your Bing Ads data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Bing Ads data, no complex infrastructure to maintain.

Start analyzing Bing Ads →Book a demo

Have multiple Bing Ads accounts? Analytics across multiple Bing Ads accounts →

§ Live with

§ What you get

Everything Bing Ads exposes, modeled and queryable.

Extracts Microsoft Advertising (Bing Ads) account and campaign structure plus daily performance reports. It syncs advertiser accounts, campaigns, ad groups, and ads, and downloads reporting data such as keyword, ad, ad group, campaign, geographic, age/gender audience, search query, audience, goals/funnels, and ad extension performance. This enables analysis of spend, impressions, clicks, conversions, revenue/ROAS, quality scores, and impression share metrics across accounts and time.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

OAuth / API key

Row-level security

Yes

Tables & streams

12 objects

◆Account

Represents a Microsoft Advertising advertiser account; enables cross-campaign rollups of spend, clicks, conversions, and pacing and comparisons across accounts over time.

◆Campaign

Top-level initiative containing budgets, settings, and targeting; supports analysis of campaign performance, ROAS, impression share, and budget pacing.

◆Ad Group

A collection of ads and keywords within a campaign; used to analyze ad group performance, bid strategies, and testing outcomes.

◆Ad

Individual ad creatives (e.g., text or responsive ads); enables creative testing and KPIs like CTR, CPA, conversion rate, and contribution to quality.

◆Keyword

Bidded keywords and match types; supports analysis of CPC, quality score, impression share, and conversion efficiency.

◆Search Query

Actual user search terms matched to keywords; powers query mining, negative keyword strategy, and incremental reach and conversions analysis.

◆Audience Segment

Remarketing and audience lists applied for targeting; enables audience-level performance, segmentation, and bid modifier effectiveness.

◆Geographic Segment

Location-based breakdowns (country/region/city); supports geo performance analysis, market prioritization, and location bid adjustments.

◆Demographic Segment

Age and gender performance splits; used to understand demographic impact and optimize targeting and bid modifiers.

◆Conversion Goal

UET goals and funnels defining conversions and revenue; enables attribution, CPA/ROAS tracking, and goal performance across entities.

◆Ad Extension

Sitelinks, callouts, phone and other extensions; supports measuring extension-level engagement and their contribution to campaign KPIs.

◆Performance Report Row

Daily fact rows with metrics like impressions, clicks, spend, conversions, revenue, quality score, and impression share by chosen dimension; core dataset for reporting and modeling.

Authentication

Connects securely to your Microsoft Advertising account using OAuth 2.0 (Client ID/Secret and Refresh Token) along with a Developer Token

Requirements

Requires a Bing Ads account to connect.

Analyze with Fi

Search keyword performance, audience demographics, and conversion tracking.

§ How it works