Analyze your Bing Ads data with AI today.
Build dashboards, automate reports, and ask questions in plain English — all from your Bing Ads data, no complex infrastructure to maintain.
Have multiple Bing Ads accounts? Analytics across multiple Bing Ads accounts →
Want it to watch your Bing Ads data and act on its own? Meet the Bing Ads agent →
Everything Bing Ads exposes, modeled and queryable.
Extracts Microsoft Advertising (Bing Ads) account and campaign structure plus daily performance reports. It syncs advertiser accounts, campaigns, ad groups, and ads, and downloads reporting data such as keyword, ad, ad group, campaign, geographic, age/gender audience, search query, audience, goals/funnels, and ad extension performance. This enables analysis of spend, impressions, clicks, conversions, revenue/ROAS, quality scores, and impression share metrics across accounts and time.
Tables & streams
Represents a Microsoft Advertising advertiser account; enables cross-campaign rollups of spend, clicks, conversions, and pacing and comparisons across accounts over time.
Top-level initiative containing budgets, settings, and targeting; supports analysis of campaign performance, ROAS, impression share, and budget pacing.
A collection of ads and keywords within a campaign; used to analyze ad group performance, bid strategies, and testing outcomes.
Individual ad creatives (e.g., text or responsive ads); enables creative testing and KPIs like CTR, CPA, conversion rate, and contribution to quality.
Bidded keywords and match types; supports analysis of CPC, quality score, impression share, and conversion efficiency.
Actual user search terms matched to keywords; powers query mining, negative keyword strategy, and incremental reach and conversions analysis.
Remarketing and audience lists applied for targeting; enables audience-level performance, segmentation, and bid modifier effectiveness.
Location-based breakdowns (country/region/city); supports geo performance analysis, market prioritization, and location bid adjustments.
Age and gender performance splits; used to understand demographic impact and optimize targeting and bid modifiers.
UET goals and funnels defining conversions and revenue; enables attribution, CPA/ROAS tracking, and goal performance across entities.
Sitelinks, callouts, phone and other extensions; supports measuring extension-level engagement and their contribution to campaign KPIs.
Daily fact rows with metrics like impressions, clicks, spend, conversions, revenue, quality score, and impression share by chosen dimension; core dataset for reporting and modeling.
Connects securely to your Microsoft Advertising account using OAuth 2.0 (Client ID/Secret and Refresh Token) along with a Developer Token
Requires a Bing Ads account to connect.
Three steps. One afternoon.
Authenticate Bing Ads in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.
We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.
SQL, dashboards, or ask Fi in plain English. Your Bing Ads data lives next to every other source — ready to join.
Build your own with the Definite SDK, or request it. Most go live in days.
Pair Bing Ads with the rest of your data.
Join Bing Ads with the rest of your data, then ask Fi questions across all of it.
