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Connectors / Google Ads + Stripe
Google Ads
Stripe

Combine Google Ads and Stripe in one place.

Stop juggling conflicting dashboards. Sync Google Ads and Stripe into Definite, model them together, and answer questions across both in one reliable, aligned view.

§ Live with
Use cases

What teams build with Google Ads + Stripe

01
Marketing across Google Ads + Stripe

Both connectors expose marketing data. Definite models them together so you can analyze marketing holistically.

02
Revenue Finance across Google Ads + Stripe

Both connectors expose revenue finance data. Definite models them together so you can analyze revenue finance holistically.

03
Customer across Google Ads + Stripe

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

How it works

From two connectors to one dashboard.

Step 01
Connect Google Ads

OAuth or API key, then Definite pulls Google Ads on an hourly (or faster) schedule with native CDC.

Step 02
Connect Stripe

Same drill for Stripe. Row-level security and schema history are on by default.

Step 03
Model them together

Join Google Ads and Stripe on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04
Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in Google Ads × Stripe
data.

3 shared domains — customer, marketing, and revenue & finance. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

Google AdsGoogle Ads
Audience
StripeStripe
CustomerSubscription
02·Domain

Marketing analytics

Measure campaign performance, ROI, attribution, and channel effectiveness to optimize spend allocation, improve conversion funnels, reduce customer acquisition costs, and maximize marketing efficiency across all touchpoints.

Google AdsGoogle Ads
AccountAd (Creative)Ad GroupAudienceBudgetCampaignConversion ActionKeywordPerformance SegmentPlacementSearch Term
StripeStripe
Coupon
03·Domain

Revenue & Finance analytics

Track revenue trends, cash flow patterns, ARR/MRR growth, payment behaviors, and financial performance to forecast accurately, identify revenue opportunities, optimize pricing strategies, and ensure financial health and sustainability.

Google AdsGoogle Ads
AccountBudgetCampaignConversion Action
StripeStripe
Balance Transaction (Ledger)CouponCustomerDisputeEventInvoicePaymentPayoutProduct and PricingSubscriptionTransfer (Connect)
● Active · unified in Definite
Analytics across Google Ads + Stripe
Google AdsGoogle Ads objects11
AccountAd (Creative)Ad GroupAudienceBudgetCampaignConversion ActionKeywordPerformance SegmentPlacementSearch Term
StripeStripe objects11
Balance Transaction (Ledger)CouponCustomerDisputeEventInvoicePaymentPayoutProduct and PricingSubscriptionTransfer (Connect)
§ Questions, answered

Questions about combining sources.

Definite syncs your Google Ads and Stripe data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.
Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.
Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.
Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Dashboards with Google Ads + Stripe

Marketing attribution dashboardAttributed revenue, ROAS, cost per conversion, and conversions by channel in one view.View example →Conversion dashboardConversions, conversion rate, cost per conversion, and ROAS in one governed view.View example →Demand generation dashboardLead volume, MQLs, SQLs, CAC, and pipeline contribution in one governed view.View example →Facebook ads marketing attribution dashboardAttributed revenue, ROAS, cost per conversion, and conversions by channel in one view.View example →Facebook ads conversion dashboardConversions, conversion rate, cost per conversion, and ROAS in one governed view.View example →Facebook ads marketing dashboardAd spend, attributed revenue, return on ad spend, cost per conversion, and funnel conversion in one view.View example →Facebook ads roi dashboardROAS, attributed revenue, CAC, and LTV:CAC in one governed view.View example →Funnel dashboardLead volume, MQLs, SQLs, pipeline, win rate, and booked revenue in one governed view.View example →Google ads marketing attribution dashboardAttributed revenue, ROAS, cost per conversion, and conversions by channel in one view.View example →Google ads conversion dashboardConversions, conversion rate, cost per conversion, and ROAS in one governed view.View example →Google ads marketing dashboardAd spend, attributed revenue, return on ad spend, cost per conversion, and funnel conversion in one view.View example →Google ads roi dashboardROAS, attributed revenue, CAC, and LTV:CAC in one governed view.View example →Hubspot demand generation dashboardLead volume, MQLs, SQLs, CAC, and pipeline contribution in one governed view.View example →Hubspot funnel dashboardLead volume, MQLs, SQLs, pipeline, win rate, and booked revenue in one governed view.View example →Hubspot kpi dashboardRevenue, retention, bookings, pipeline coverage, and marketing return in one view.View example →Hubspot marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →Intercom marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →Kpi dashboardRevenue, retention, bookings, pipeline coverage, and marketing return in one view.View example →Marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →Marketing dashboardAd spend, attributed revenue, return on ad spend, cost per conversion, and funnel conversion in one view.View example →Pipedrive funnel dashboardLead volume, MQLs, SQLs, pipeline, win rate, and booked revenue in one governed view.View example →Pipedrive kpi dashboardRevenue, retention, bookings, pipeline coverage, and marketing return in one view.View example →Roi dashboardROAS, attributed revenue, CAC, and LTV:CAC in one governed view.View example →Salesforce demand generation dashboardLead volume, MQLs, SQLs, CAC, and pipeline contribution in one governed view.View example →Salesforce funnel dashboardLead volume, MQLs, SQLs, pipeline, win rate, and booked revenue in one governed view.View example →Salesforce kpi dashboardRevenue, retention, bookings, pipeline coverage, and marketing return in one view.View example →Salesforce marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →
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More on Google Ads and Stripe
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