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Your Facebook Ads attribution dashboard, reconciled against real revenue.

Attributed revenue, ROAS, and cost per conversion from your Facebook Ads campaigns, ad sets, and conversions, joined with Salesforce so every conversion is counted once.

See how to build one in Definite
What’s in a facebook ads marketing attribution dashboard?

What’s in a facebook ads marketing attribution dashboard?

A Facebook Ads attribution dashboard is the single governed view of which Meta spend drove which revenue: attributed revenue by campaign, return on ad spend, cost per conversion, and how audiences move from ad click to close. The version worth optimizing on reconciles Facebook Ads Insights against one definition of a conversion and the CRM, so ROAS is a real number instead of whatever Meta's attribution window claimed.

Facebook Ads reports its own conversions and attributed revenue inside Ads Manager, but its attribution window inflates the number and double-counts conversions your CRM already assigned elsewhere. When attribution lives in one governed definition modeled on your ad performance data and Salesforce pipeline, you optimize on a number that means something and cut the ad sets that stopped returning before the budget runs out.

Who it’s forVPs and heads of marketing or growth who run Facebook Ads and need to prove what the spend is returning.

CadenceRefreshed daily; reviewed in the weekly channel review and before budget allocation.

Built fromFacebook Ads, Salesforce

§ How it works

Describe your dashboard. Fi builds it.

Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.

You
Show me what our Facebook Ads campaigns are actually returning. Attributed revenue, ROAS, and cost per conversion, reconciled against our CRM so Meta stops double-counting.
✦ Fi
Here's your facebook ads marketing attribution dashboard, on your Facebook Ads and Salesforce data.
Here’s what’s in it

The top row leads with the 4 numbers that matter most: Attributed revenue, ROAS, Cost per conversion, Conversions. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (Attributed revenue over time, Ad spend by channel) show how the headline numbers have moved over time. A breakdown (ROAS by channel) splits the metric by dimension so you can see what's driving the total. A detail table (Cost efficiency & funnel) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.

Illustrative data

Attributed revenue

$780K▲ 14.2%
Data ▾
PeriodAttributed Revenue
Jan$497K
Feb$419K
Mar$418K
Apr$428K
May$585K
Jun$558K
Jul$757K
Aug$659K
Sep$894K
Oct$843K
Nov$683K
Dec$780K

ROAS

2.7×▲ 23.4%
Data ▾
PeriodROAS
Jan3.4×
Feb2.8×
Mar2.5×
Apr2.5×
May3.1×
Jun2.6×
Jul3.3×
Aug2.4×
Sep3.7×
Oct2.8×
Nov2.2×
Dec2.7×

Cost per conversion

$52▲ 7.9%
Data ▾
PeriodCost per Conversion
Jan$48
Feb$42
Mar$48
Apr$44
May$52
Jun$66
Jul$52
Aug$61
Sep$45
Oct$65
Nov$48
Dec$52

Conversions

5.6K▼ 14.2%
Data ▾
PeriodConversions
Jan3.1K
Feb3.6K
Mar3.5K
Apr3.9K
May3.6K
Jun3.3K
Jul4.4K
Aug4.4K
Sep5.5K
Oct4.7K
Nov6.5K
Dec5.6K

Attributed revenue over time

400,000 500,000 600,000 700,000 800,000 900,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodAttributed Revenue
Jan$497K
Feb$419K
Mar$418K
Apr$428K
May$585K
Jun$558K
Jul$757K
Aug$659K
Sep$894K
Oct$843K
Nov$683K
Dec$780K

ROAS by channel

Paid Search Paid Social Organic Email Referral 0 0.2 0.4 0.6 0.8 1
Data ▾
ChannelROAS
Paid Search1.0×
Paid Social1.0×
Organic1.0×
Email0.0×
Referral1.0×

Ad spend by channel

120,000 150,000 180,000 210,000 240,000 270,000 300,000 330,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodAd Spend
Jan$147K
Feb$151K
Mar$166K
Apr$171K
May$188K
Jun$218K
Jul$227K
Aug$270K
Sep$244K
Oct$304K
Nov$315K
Dec$291K

Cost efficiency & funnel

Cost per Conversion$52▲ 7.9%
CPC$2▲ 3.0%
MQL → SQL Rate33.0%▲ 17.5%
✦ Fi
Anything else I can do for you?
You
Which Facebook Ads campaign's ROAS dropped last month, and what drove it?Show me the ad sets behind the spike in cost per conversion this week.Is attributed revenue from our lookalike audiences growing or are we just spending more?Trace this month's attributed revenue back to the Salesforce deals that closed.Break conversions out by ad set instead of campaign.What would ROAS look like if I paused the bottom three ad sets by cost per conversion?Break ROAS by ad set inside each campaign, not just the campaign total.Show me cost per conversion trend by audience segment over the last six months.Split attributed revenue by creative asset so I can see which ads are actually closing.
  • Which Facebook Ads campaign's ROAS dropped last month, and what drove it?
  • Show me the ad sets behind the spike in cost per conversion this week.
  • Is attributed revenue from our lookalike audiences growing or are we just spending more?
  • Trace this month's attributed revenue back to the Salesforce deals that closed.
  • Break conversions out by ad set instead of campaign.
  • What would ROAS look like if I paused the bottom three ad sets by cost per conversion?
  • Break ROAS by ad set inside each campaign, not just the campaign total.
  • Show me cost per conversion trend by audience segment over the last six months.
  • Split attributed revenue by creative asset so I can see which ads are actually closing.
First version in a dayFree to start, flat pricingNo infrastructure to set up
§ Why the numbers tie out

Every metric traces back to your systems

This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.

Facebook Ads
◆ CampaignAttributed RevenueROASCost per ConversionConversionsAd SpendCPC
◆ AdROASCost per ConversionAd SpendCPC
Salesforce
◆ LeadMQL → SQL Rate
◆ DealMQL → SQL Rate
◆ ContactMQL → SQL Rate
MetricWhat it measuresHow it's calculatedSources
ROASRevenue attributed back to ad spend per dollar spent, the headline efficiency number for paid.Attributed Revenue ÷ Ad SpendFacebook Ads
Cost per ConversionWhat you pay, on average, for a single conversion, the unit cost of demand.Ad Spend ÷ ConversionsFacebook Ads
CPCWhat you pay, on average, for a single click.Ad Spend ÷ ClicksFacebook Ads
MQL → SQL RateThe share of marketing-qualified leads that sales accepts as qualified, the handoff health check between the two teams.SQLs ÷ MQLsSalesforce
§ Then do something about it

Have our agent watch for you

A facebook ads marketing attribution dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.

Autonomous agent · watch churn
Watch
A metric you choose
net revenue churn
→
Judge
One condition
> 5% week-over-week
→
Act
One action
alert #revenue + open doc
◄──── then waits · cooldown 24h before it can act again ────
Scoped to a single metric and a single action. You arm it; you can disarm it anytime.
§ The data that powers it

Built from whatever you already run on

Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.

No warehouse to stand up or connect. See how the platform models your data →

§ Get started

Build your facebook ads marketing attribution dashboard

From signup to a working dashboard in one sitting. No data team required.

01

Sign up

Free to start. No credit card, no infrastructure to set up.

Create your account →
02

Connect your sources

Stripe, your CRM, accounting. Definite syncs and models them automatically.

03

Decide your metrics

Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.

04

Ask Fi to build it

Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.

§ FAQ

Common questions

Usually because Meta's default attribution window (7-day click, 1-day view) counts conversions that your CRM attributes to another source. The reconciliation map above shows which Facebook Ads object each metric comes from, so there is one definition of a conversion and one ROAS, modeled in your warehouse instead of Meta's reporting.
Facebook Ads for spend, ad performance insights, and conversions. Salesforce for leads, pipeline, and the revenue tie-out so attributed revenue means closed revenue, not Meta's conversion pixel count. Definite syncs and models both.
It is a live ECharts dashboard running on a deterministic synthetic dataset, labeled illustrative. ROAS is computed as attributed revenue over ad spend by the formula in the metric table, not pasted in. Connect your Facebook Ads account and Fi builds the same view from your data.
Tell Fi what you need, the way the prompt above reads. Fi connects your Facebook Ads account and Salesforce, proposes the attribution metrics, and you refine by asking follow-ups. The first version ships without a SQL query or a BI rebuild.
Attribution lives in the governed definitions in your warehouse, not in Meta's reporting settings. Whether Facebook changes its default window from 7-day to 1-day, the definition of an attributed conversion and the revenue tied to it is governed once and applied the same way across every report.

Your answer engine
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