← All dashboards/Marketing

Your Google Ads conversion dashboard, traced to every click.

Conversions, conversion rate, cost per conversion, and ROAS modeled directly from your Google Ads Campaigns, Ad Groups, Keywords, and Conversion Actions — one definition instead of whatever the Google Ads UI decided to count.

See how to build one in Definite
What’s in a google ads conversion dashboard?

What’s in a google ads conversion dashboard?

A Google Ads conversion dashboard models total conversions, conversion rate, cost per conversion, and ROAS from the Conversion Actions, Campaign spend, and Ad Group performance objects in your Google Ads account. The version worth optimizing on governs one definition of a conversion across every conversion action, so the number matches the business outcome, not the platform default.

Google Ads counts conversions based on whatever Conversion Actions you have configured — and most accounts have duplicates, miscounted view-throughs, or stale actions inflating the number. When conversions and CPA are modeled from the raw Conversion Action and Campaign objects in your warehouse, you optimize on the number that actually happened.

Who it’s forHeads of marketing and growth leads who own Google Ads conversion optimization.

CadenceRefreshed daily; reviewed in the weekly channel review and before A/B test analysis.

Built fromGoogle Ads

§ How it works

Describe your dashboard. Fi builds it.

Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.

You
Show me conversions from our Google Ads account — total conversions, conversion rate, cost per conversion, and ROAS, broken by campaign and ad group.
✦ Fi
Here's your google ads conversion dashboard, on your Google Ads data.
Here’s what’s in it

The top row leads with the 4 numbers that matter most: Conversions, CTR, Cost per conversion, ROAS. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (Conversions over time, Cost per conversion trend) show how the headline numbers have moved over time. A breakdown (Conversions by channel) splits the metric by dimension so you can see what's driving the total. A detail table (Conversion efficiency) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.

Illustrative data

Conversions

6.8K▲ 30.6%
Data ▾
PeriodConversions
Jan3.6K
Feb4.0K
Mar3.4K
Apr3.1K
May4.0K
Jun3.3K
Jul4.7K
Aug3.5K
Sep4.3K
Oct4.7K
Nov5.2K
Dec6.8K

CTR

1.3%▼ 19.3%
Data ▾
PeriodCTR
Jan1.7%
Feb1.9%
Mar2.0%
Apr1.6%
May1.9%
Jun1.6%
Jul1.8%
Aug1.7%
Sep1.5%
Oct1.4%
Nov1.6%
Dec1.3%

Cost per conversion

$40▼ 29.0%
Data ▾
PeriodCost per Conversion
Jan$46
Feb$43
Mar$57
Apr$54
May$43
Jun$68
Jul$41
Aug$63
Sep$61
Oct$64
Nov$57
Dec$40

ROAS

3.3×▼ 3.2%
Data ▾
PeriodROAS
Jan2.2×
Feb2.9×
Mar1.9×
Apr2.4×
May3.9×
Jun2.3×
Jul2.9×
Aug3.4×
Sep2.6×
Oct3.1×
Nov3.4×
Dec3.3×

Conversions over time

3,000 4,000 5,000 6,000 7,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodConversions
Jan3.6K
Feb4.0K
Mar3.4K
Apr3.1K
May4.0K
Jun3.3K
Jul4.7K
Aug3.5K
Sep4.3K
Oct4.7K
Nov5.2K
Dec6.8K

Conversions by channel

Paid Search Paid Social Organic Email Referral 0 300 600 900 1,200 1,500
Data ▾
ChannelConversions
Paid Search863
Paid Social1.3K
Organic1.3K
Email1.7K
Referral1.7K

Cost per conversion trend

40 45 50 55 60 65 70 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodCost per Conversion
Jan$46
Feb$43
Mar$57
Apr$54
May$43
Jun$68
Jul$41
Aug$63
Sep$61
Oct$64
Nov$57
Dec$40

Conversion efficiency

Clicks185.1K▼ 16.7%
Conversions6.8K▲ 30.6%
CPC$1▲ 11.2%
✦ Fi
Anything else I can do for you?
You
Which Campaign has the highest conversion rate at the lowest CPA?Show me cost per conversion by Ad Group over the last quarter.Why did conversion rate drop last month when clicks were up?Trace this month's conversions back to the Keywords and Search Terms that drove them.Which Conversion Actions are double-counting and inflating the total?What would overall CPA look like if I paused the worst-performing Ad Group?Break conversion rate by Ad Group and flag any group where CPA spiked.Show conversions by Keyword and highlight search terms that convert but have low quality score.Add a cost per conversion trend by Campaign over six months.
  • Which Campaign has the highest conversion rate at the lowest CPA?
  • Show me cost per conversion by Ad Group over the last quarter.
  • Why did conversion rate drop last month when clicks were up?
  • Trace this month's conversions back to the Keywords and Search Terms that drove them.
  • Which Conversion Actions are double-counting and inflating the total?
  • What would overall CPA look like if I paused the worst-performing Ad Group?
  • Break conversion rate by Ad Group and flag any group where CPA spiked.
  • Show conversions by Keyword and highlight search terms that convert but have low quality score.
  • Add a cost per conversion trend by Campaign over six months.
First version in a dayFree to start, flat pricingNo infrastructure to set up
§ Why the numbers tie out

Every metric traces back to your systems

This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.

Google Ads
◆ CampaignConversionsCTRCost per ConversionROASClicksCPC
◆ Ad (Creative)CTRCost per ConversionROASClicksCPC
◆ Ad GroupCost per ConversionROASCPC
MetricWhat it measuresHow it's calculatedSources
CTRThe share of ad impressions that turn into clicks, the first read on whether the creative and targeting land.Clicks ÷ ImpressionsGoogle Ads
Cost per ConversionWhat you pay, on average, for a single conversion, the unit cost of demand.Ad Spend ÷ ConversionsGoogle Ads
ROASRevenue attributed back to ad spend per dollar spent, the headline efficiency number for paid.Attributed Revenue ÷ Ad SpendGoogle Ads
CPCWhat you pay, on average, for a single click.Ad Spend ÷ ClicksGoogle Ads
§ Then do something about it

Have our agent watch for you

A google ads conversion dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.

Agents for this stack
Autonomous agent · watch churn
Watch
A metric you choose
net revenue churn
→
Judge
One condition
> 5% week-over-week
→
Act
One action
alert #revenue + open doc
◄──── then waits · cooldown 24h before it can act again ────
Scoped to a single metric and a single action. You arm it; you can disarm it anytime.
§ The data that powers it

Built from whatever you already run on

Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.

No warehouse to stand up or connect. See how the platform models your data →

§ Get started

Build your google ads conversion dashboard

From signup to a working dashboard in one sitting. No data team required.

01

Sign up

Free to start. No credit card, no infrastructure to set up.

Create your account →
02

Connect your sources

Stripe, your CRM, accounting. Definite syncs and models them automatically.

03

Decide your metrics

Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.

04

Ask Fi to build it

Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.

§ FAQ

Common questions

Google Ads counts conversions based on whichever Conversion Actions are active in the account, including view-throughs and duplicates across actions. This dashboard models conversions from the raw Conversion Action and Campaign objects in your warehouse, so the number reflects one governed definition instead of the platform default.
Google Ads for Campaigns, Ad Groups, Keywords, Conversion Actions, and spend data. Definite syncs your Google Ads account and models every metric from the raw objects in your warehouse.
It is a live ECharts dashboard running on a deterministic synthetic dataset, labeled illustrative. CPA is computed from Google Ads spend over conversions, by the formula in the metric table. Connect your Google Ads account and Fi builds the same view from your data.
Tell Fi what you need, the way the prompt above reads. Fi connects your Google Ads account, proposes the conversion metrics from your Conversion Actions and Campaigns, and you refine by asking follow-ups. The first version uses one governed conversion definition without a spreadsheet.
Start with primary Conversion Actions — the ones tied to actual business outcomes like signups or purchases. Secondary actions like page views inflate the count and distort CPA. You can always add them later as a separate metric to compare.

Your answer engine
is one afternoon away.

Book a 30-minute call and watch us build your first dashboard live, with your own data.