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Connectors / Hubspot + SendGrid
Hubspot
SendGrid

Combine Hubspot and SendGrid in one place.

Stop juggling conflicting dashboards. Sync Hubspot and SendGrid into Definite, model them together, and answer questions across both in one reliable, aligned view.

§ Live with
Use cases

What teams build with Hubspot + SendGrid

01
Customer across Hubspot + SendGrid

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

02
Marketing across Hubspot + SendGrid

Both connectors expose marketing data. Definite models them together so you can analyze marketing holistically.

03
Operations across Hubspot + SendGrid

Both connectors expose operations data. Definite models them together so you can analyze operations holistically.

04
Engagement across Hubspot + SendGrid

Both connectors expose engagement data. Definite models them together so you can analyze engagement holistically.

How it works

From two connectors to one dashboard.

Step 01
Connect Hubspot

OAuth or API key, then Definite pulls Hubspot on an hourly (or faster) schedule with native CDC.

Step 02
Connect SendGrid

Same drill for SendGrid. Row-level security and schema history are on by default.

Step 03
Model them together

Join Hubspot and SendGrid on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04
Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in Hubspot × SendGrid
data.

4 shared domains — customer, engagement, marketing, and operations. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

HubspotHubspot
CompanyContactContact ListCustom ObjectEmail SubscriptionEngagementTicket
SendGridSendGrid
Audience ListContactSegment
02·Domain

Customer Engagement analytics

Gain visibility into the entire customer lifecycle through interaction analysis — track opens, clicks, calls, chats, sessions, events, and meetings to understand engagement patterns, identify at-risk customers, optimize touchpoint timing, and improve customer experience across all channels.

HubspotHubspot
Custom ObjectEmail Engagement EventEngagementFormMarketing Email Campaign
SendGridSendGrid
CampaignDeliverability Event
03·Domain

Marketing analytics

Measure campaign performance, ROI, attribution, and channel effectiveness to optimize spend allocation, improve conversion funnels, reduce customer acquisition costs, and maximize marketing efficiency across all touchpoints.

HubspotHubspot
ContactContact ListEmail Engagement EventEmail SubscriptionFormMarketing Email CampaignWorkflow
SendGridSendGrid
Audience ListCampaignContactDeliverability EventSegmentSuppressionTemplate
04·Domain

Operations analytics

Track process efficiency, resource allocation, task completion rates, workflow bottlenecks, and team productivity to optimize operations, reduce waste, improve delivery times, and scale business processes effectively.

HubspotHubspot
OwnerWorkflow
SendGridSendGrid
Deliverability EventSuppression
● Active · unified in Definite
Analytics across Hubspot + SendGrid
HubspotHubspot objects13
CompanyContactContact ListCustom ObjectDealEmail Engagement EventEmail SubscriptionEngagementFormMarketing Email CampaignOwnerTicketWorkflow
SendGridSendGrid objects7
Audience ListCampaignContactDeliverability EventSegmentSuppressionTemplate
§ Questions, answered

Questions about combining sources.

Definite syncs your Hubspot and SendGrid data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.
Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.
Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.
Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Dashboards with Hubspot + SendGrid

Campaign dashboardAd spend, conversions, CPA, ROAS, and attributed revenue by campaign in one view.View example →Conversion dashboardConversions, conversion rate, cost per conversion, and ROAS in one governed view.View example →Demand generation dashboardLead volume, MQLs, SQLs, CAC, and pipeline contribution in one governed view.View example →Facebook ads campaign dashboardAd spend, conversions, CPA, ROAS, and attributed revenue by campaign in one view.View example →Facebook ads conversion dashboardConversions, conversion rate, cost per conversion, and ROAS in one governed view.View example →Facebook ads marketing dashboardAd spend, attributed revenue, return on ad spend, cost per conversion, and funnel conversion in one view.View example →Google ads campaign dashboardAd spend, conversions, CPA, ROAS, and attributed revenue by campaign in one view.View example →Google ads conversion dashboardConversions, conversion rate, cost per conversion, and ROAS in one governed view.View example →Google ads marketing dashboardAd spend, attributed revenue, return on ad spend, cost per conversion, and funnel conversion in one view.View example →Hubspot demand generation dashboardLead volume, MQLs, SQLs, CAC, and pipeline contribution in one governed view.View example →Hubspot lead generation dashboardLead volume, MQLs, cost per lead, and conversion rates in one governed view.View example →Hubspot marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →Intercom marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →Lead generation dashboardLead volume, MQLs, cost per lead, and conversion rates in one governed view.View example →Marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →Marketing dashboardAd spend, attributed revenue, return on ad spend, cost per conversion, and funnel conversion in one view.View example →Salesforce demand generation dashboardLead volume, MQLs, SQLs, CAC, and pipeline contribution in one governed view.View example →Salesforce lead generation dashboardLead volume, MQLs, cost per lead, and conversion rates in one governed view.View example →Salesforce marketing funnel dashboardLead volume, MQLs, SQLs, and conversion rates at every stage in one governed view.View example →
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§ Keep exploring

More on Hubspot and SendGrid
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