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Your Google Ads campaign dashboard, spend tied to revenue.

Ad spend, conversions, CPA, and ROAS by campaign modeled from your Google Ads campaigns, ad groups, keywords, and conversion actions, so every campaign is measured against the same revenue number.

See how to build one in Definite
What’s in a google ads campaign dashboard?

What’s in a google ads campaign dashboard?

A Google Ads campaign dashboard is the governed view of how each campaign is performing: spend from your Budget objects, conversions from Conversion Actions, CPA derived from the two, and ROAS computed against attributed revenue. The version worth optimizing on reconciles Google Ads conversion actions against one definition, so ROAS by campaign is a real number.

Google Ads reports conversions using its own attribution window and conversion counting method — every conversion action can double-count, include view-throughs, or use a different lookback. When spend, conversions, and ROAS are governed by one set of definitions outside the ad platform, you compare campaigns on the same basis and cut the one that stopped returning.

Who it’s forHeads of marketing, growth leads, and demand gen managers who own Google Ads budgets.

CadenceRefreshed daily; reviewed in the weekly campaign review and before budget reallocation.

Built fromGoogle Ads

§ How it works

Describe your dashboard. Fi builds it.

Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.

You
Show me campaign performance from our Google Ads account — spend, conversions, CPA, and ROAS by campaign, with conversion actions reconciled so I am comparing campaigns on the same basis.
✦ Fi
Here's your google ads campaign dashboard, on your Google Ads data.
Here’s what’s in it

The top row leads with the 4 numbers that matter most: Ad spend, Conversions, Cost per conversion, ROAS. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (Ad spend over time, ROAS trend) show how the headline numbers have moved over time. A breakdown (Spend by campaign) splits the metric by dimension so you can see what's driving the total. A detail table (Campaign efficiency) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.

Illustrative data

Ad spend

$245K▼ 18.4%
Data ▾
PeriodAd Spend
Jan$140K
Feb$149K
Mar$161K
Apr$177K
May$189K
Jun$209K
Jul$224K
Aug$213K
Sep$280K
Oct$243K
Nov$300K
Dec$245K

Conversions

6.0K▲ 25.7%
Data ▾
PeriodConversions
Jan3.3K
Feb2.8K
Mar3.3K
Apr3.2K
May4.1K
Jun5.2K
Jul4.5K
Aug4.8K
Sep4.3K
Oct5.9K
Nov4.8K
Dec6.0K

Cost per conversion

$41▼ 35.1%
Data ▾
PeriodCost per Conversion
Jan$43
Feb$53
Mar$48
Apr$55
May$46
Jun$40
Jul$49
Aug$45
Sep$65
Oct$41
Nov$63
Dec$41

ROAS

4.6×▲ 72.9%
Data ▾
PeriodROAS
Jan3.3×
Feb3.8×
Mar3.7×
Apr3.4×
May3.6×
Jun3.4×
Jul3.1×
Aug3.6×
Sep2.5×
Oct2.9×
Nov2.7×
Dec4.6×

Ad spend over time

120,000 150,000 180,000 210,000 240,000 270,000 300,000 330,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodAd Spend
Jan$140K
Feb$149K
Mar$161K
Apr$177K
May$189K
Jun$209K
Jul$224K
Aug$213K
Sep$280K
Oct$243K
Nov$300K
Dec$245K

Spend by campaign

Brand Retargeting Prospecting 0 20,000 40,000 60,000 80,000
Data ▾
CampaignAd Spend
Brand$72K
Retargeting$85K
Prospecting$88K

ROAS trend

3 3.5 4 4.5 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodROAS
Jan3.3×
Feb3.8×
Mar3.7×
Apr3.4×
May3.6×
Jun3.4×
Jul3.1×
Aug3.6×
Sep2.5×
Oct2.9×
Nov2.7×
Dec4.6×

Campaign efficiency

Cost per Conversion$41▼ 35.1%
CPC$1▼ 28.9%
Attributed Revenue$1.13M▲ 41.1%
✦ Fi
Anything else I can do for you?
You
Which Google Ads campaign has the highest CPA, and which ad groups are driving it?Show me the campaigns where ROAS dropped last month.Are the brand keywords converting at a lower CPA than the non-brand campaigns?What would happen to overall CPA if I paused the bottom three campaigns?Break conversions out by campaign and search term.Trace this month's attributed revenue back to the Google Ads campaigns that drove it.Break CPA by campaign and ad group, and flag any ad group above the target CPA.Show ROAS by campaign over the last six months, with keyword-level detail on the top spenders.Compare conversion volume by campaign and match type together.
  • Which Google Ads campaign has the highest CPA, and which ad groups are driving it?
  • Show me the campaigns where ROAS dropped last month.
  • Are the brand keywords converting at a lower CPA than the non-brand campaigns?
  • What would happen to overall CPA if I paused the bottom three campaigns?
  • Break conversions out by campaign and search term.
  • Trace this month's attributed revenue back to the Google Ads campaigns that drove it.
  • Break CPA by campaign and ad group, and flag any ad group above the target CPA.
  • Show ROAS by campaign over the last six months, with keyword-level detail on the top spenders.
  • Compare conversion volume by campaign and match type together.
First version in a dayFree to start, flat pricingNo infrastructure to set up
§ Why the numbers tie out

Every metric traces back to your systems

This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.

Google Ads
◆ CampaignAd SpendConversionsCost per ConversionROASCPCAttributed Revenue
◆ Ad GroupAd SpendCost per ConversionROASCPC
◆ Ad (Creative)Ad SpendCost per ConversionROASCPC
MetricWhat it measuresHow it's calculatedSources
Cost per ConversionWhat you pay, on average, for a single conversion, the unit cost of demand.Ad Spend ÷ ConversionsGoogle Ads
ROASRevenue attributed back to ad spend per dollar spent, the headline efficiency number for paid.Attributed Revenue ÷ Ad SpendGoogle Ads
CPCWhat you pay, on average, for a single click.Ad Spend ÷ ClicksGoogle Ads
§ Then do something about it

Have our agent watch for you

A google ads campaign dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.

Agents for this stack
Autonomous agent · watch churn
Watch
A metric you choose
net revenue churn
→
Judge
One condition
> 5% week-over-week
→
Act
One action
alert #revenue + open doc
◄──── then waits · cooldown 24h before it can act again ────
Scoped to a single metric and a single action. You arm it; you can disarm it anytime.
§ The data that powers it

Built from whatever you already run on

Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.

No warehouse to stand up or connect. See how the platform models your data →

§ Get started

Build your google ads campaign dashboard

From signup to a working dashboard in one sitting. No data team required.

01

Sign up

Free to start. No credit card, no infrastructure to set up.

Create your account →
02

Connect your sources

Stripe, your CRM, accounting. Definite syncs and models them automatically.

03

Decide your metrics

Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.

04

Ask Fi to build it

Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.

§ FAQ

Common questions

Google Ads counts conversions using its own attribution window (default 30-day click, 1-day view) and can include multiple conversions per click. This dashboard applies one conversion definition across all campaigns, so CPA and ROAS reflect a consistent count rather than the inflated number Google Ads may report.
Google Ads for campaigns, ad groups, keywords, budgets, search terms, and conversion actions. Connect your Google Ads account and Definite syncs the campaign hierarchy and performance segments.
It is a live ECharts dashboard running on a deterministic synthetic dataset, labeled illustrative. ROAS is computed from attributed revenue over ad spend, CPA from spend over conversions. Connect your Google Ads account and Fi builds the same view from your data.
Tell Fi what you need, the way the prompt above reads. Fi connects your Google Ads account, proposes the campaign metrics, and you refine by asking follow-ups. The first version compares campaigns without a spreadsheet export.
Yes. The tile layout starts at the campaign level, but you can ask Fi to drill into ad groups, keywords, or search terms. Google Ads objects sync at every level of the hierarchy, so the same governed definitions apply whether you are comparing campaigns or individual keywords.

Your answer engine
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