Connector Database / SendGrid
Analyze your SendGrid data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your SendGrid data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your SendGrid data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your SendGrid data with DuckDB-powered data warehouse including MongoDB, HubSpot and S3.
Available SendGrid Data
Extracts SendGrid marketing and email infrastructure data, including contacts, lists and segments, suppression groups and members, global unsubscribes, invalid emails, bounces, blocks, spam complaints, campaigns, and templates. Enables analysis of audience growth, list/segment membership, campaign performance, and email deliverability and compliance trends.
Contact
Represents individual email recipients and their attributes; supports audience sizing, growth tracking, and joining to list/segment membership and deliverability outcomes.
Audience List
Managed (often static) groups of contacts used for targeting; enables analysis of list growth, health, and campaign performance by list membership.
Segment
Dynamic rule-based cohorts of contacts; supports segmentation analysis, audience qualification, and performance comparison across segments.
Campaign
Marketing email campaigns and their statuses; used to track campaign pipeline, sending activity, and to attribute deliverability outcomes when joined with events.
Template
Transactional email templates and versions; enables governance and version usage analysis and can be tied to deliverability and engagement metrics.
Suppression
Global and category-level unsubscribes that control who should not be emailed; supports compliance reporting, opt-out rate tracking, and list hygiene analysis.
Deliverability Event
Email delivery failure and complaint signals, including bounces, blocks, spam reports, and invalid addresses; used to monitor deliverability health and diagnose sending issues.
Authentication Required
Uses an API key from your SendGrid dashboard to authenticate (Bearer token)
Getting started with
SendGrid Analytics & Business Intelligence
Connect your SendGrid data
Connect to SendGrid once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
SendGrid usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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