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Your Facebook Ads campaign dashboard, every campaign measured the same way.

Ad spend, conversions, CPA, ROAS, and attributed revenue pulled from your Facebook Ads campaigns, ad sets, and ad-level Insights in one view, so every campaign is measured by one definition.

See how to build one in Definite
What’s in a facebook ads campaign dashboard?

What’s in a facebook ads campaign dashboard?

A Facebook Ads campaign dashboard is the single governed view of how each campaign in your ad account is performing: spend from Ad Performance Insights, conversions attributed at the ad set and ad level, CPA derived from spend over conversions, and ROAS computed from attributed revenue over spend. The version worth optimizing on applies one conversion definition across every campaign instead of relying on Meta's default attribution window.

Facebook Ads reports campaign performance using its own 7-day click / 1-day view attribution window, and the numbers in Ads Manager shift depending on which column set you choose. When spend, conversions, and ROAS are governed by one set of definitions outside of Meta, you compare campaigns on the same basis and cut the one that stopped returning.

Who it’s forHeads of marketing, growth leads, and demand gen managers who run Facebook Ads campaigns.

CadenceRefreshed daily; reviewed in the weekly campaign review and before budget reallocation.

Built fromFacebook Ads

§ How it works

Describe your dashboard. Fi builds it.

Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.

You
Show me campaign performance from our Facebook Ads account — spend, conversions, CPA, and ROAS by campaign, with every campaign measured the same way.
✦ Fi
Here's your facebook ads campaign dashboard, on your Facebook Ads data.
Here’s what’s in it

The top row leads with the 4 numbers that matter most: Ad spend, Conversions, Cost per conversion, ROAS. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (Ad spend over time, ROAS trend) show how the headline numbers have moved over time. A breakdown (Spend by campaign) splits the metric by dimension so you can see what's driving the total. A detail table (Campaign efficiency) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.

Illustrative data

Ad spend

$285K▲ 22.0%
Data ▾
PeriodAd Spend
Jan$170K
Feb$166K
Mar$189K
Apr$199K
May$182K
Jun$227K
Jul$220K
Aug$221K
Sep$238K
Oct$254K
Nov$234K
Dec$285K

Conversions

5.7K▲ 23.0%
Data ▾
PeriodConversions
Jan3.7K
Feb3.5K
Mar4.0K
Apr3.4K
May4.1K
Jun3.9K
Jul4.2K
Aug4.1K
Sep4.7K
Oct5.0K
Nov4.6K
Dec5.7K

Cost per conversion

$50▼ 0.8%
Data ▾
PeriodCost per Conversion
Jan$46
Feb$47
Mar$48
Apr$58
May$45
Jun$58
Jul$53
Aug$53
Sep$51
Oct$50
Nov$50
Dec$50

ROAS

3.6×▲ 12.5%
Data ▾
PeriodROAS
Jan3.1×
Feb2.2×
Mar2.8×
Apr2.2×
May3.5×
Jun2.1×
Jul2.5×
Aug2.6×
Sep3.4×
Oct2.9×
Nov3.2×
Dec3.6×

Ad spend over time

160,000 180,000 200,000 220,000 240,000 260,000 280,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodAd Spend
Jan$170K
Feb$166K
Mar$189K
Apr$199K
May$182K
Jun$227K
Jul$220K
Aug$221K
Sep$238K
Oct$254K
Nov$234K
Dec$285K

Spend by campaign

Brand Retargeting Prospecting 0 20,000 40,000 60,000 80,000 100,000
Data ▾
CampaignAd Spend
Brand$103K
Retargeting$111K
Prospecting$71K

ROAS trend

2 2.5 3 3.5 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Data ▾
PeriodROAS
Jan3.1×
Feb2.2×
Mar2.8×
Apr2.2×
May3.5×
Jun2.1×
Jul2.5×
Aug2.6×
Sep3.4×
Oct2.9×
Nov3.2×
Dec3.6×

Campaign efficiency

Cost per Conversion$50▼ 0.8%
CPC$1▲ 44.2%
Attributed Revenue$1.03M▲ 37.2%
✦ Fi
Anything else I can do for you?
You
Which Facebook Ads campaign has the highest CPA, and which ad set is driving it?Show me the campaigns where ROAS dropped last month in my Facebook Ads account.Is my brand awareness campaign converting or just generating impressions?What would happen to overall CPA if I paused the bottom three Facebook Ads campaigns?Break conversions out by ad set instead of campaign.Trace this month's attributed revenue back to the Facebook Ads campaigns that drove it.Break CPA by campaign and ad set, and flag any ad set above the target CPA.Add a ROAS trend by campaign from my Facebook Ads Insights over the last six months.Show me which creative assets are driving the most conversions by campaign.
  • Which Facebook Ads campaign has the highest CPA, and which ad set is driving it?
  • Show me the campaigns where ROAS dropped last month in my Facebook Ads account.
  • Is my brand awareness campaign converting or just generating impressions?
  • What would happen to overall CPA if I paused the bottom three Facebook Ads campaigns?
  • Break conversions out by ad set instead of campaign.
  • Trace this month's attributed revenue back to the Facebook Ads campaigns that drove it.
  • Break CPA by campaign and ad set, and flag any ad set above the target CPA.
  • Add a ROAS trend by campaign from my Facebook Ads Insights over the last six months.
  • Show me which creative assets are driving the most conversions by campaign.
First version in a dayFree to start, flat pricingNo infrastructure to set up
§ Why the numbers tie out

Every metric traces back to your systems

This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.

Facebook Ads
◆ CampaignAd SpendConversionsCost per ConversionROASCPCAttributed Revenue
◆ AdAd SpendCost per ConversionROASCPC
MetricWhat it measuresHow it's calculatedSources
Cost per ConversionWhat you pay, on average, for a single conversion, the unit cost of demand.Ad Spend ÷ ConversionsFacebook Ads
ROASRevenue attributed back to ad spend per dollar spent, the headline efficiency number for paid.Attributed Revenue ÷ Ad SpendFacebook Ads
CPCWhat you pay, on average, for a single click.Ad Spend ÷ ClicksFacebook Ads
§ Then do something about it

Have our agent watch for you

A facebook ads campaign dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.

Agents for this stack
Autonomous agent · watch churn
Watch
A metric you choose
net revenue churn
→
Judge
One condition
> 5% week-over-week
→
Act
One action
alert #revenue + open doc
◄──── then waits · cooldown 24h before it can act again ────
Scoped to a single metric and a single action. You arm it; you can disarm it anytime.
§ The data that powers it

Built from whatever you already run on

Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.

No warehouse to stand up or connect. See how the platform models your data →

§ Get started

Build your facebook ads campaign dashboard

From signup to a working dashboard in one sitting. No data team required.

01

Sign up

Free to start. No credit card, no infrastructure to set up.

Create your account →
02

Connect your sources

Stripe, your CRM, accounting. Definite syncs and models them automatically.

03

Decide your metrics

Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.

04

Ask Fi to build it

Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.

§ FAQ

Common questions

Usually because Meta uses a 7-day click / 1-day view attribution window by default, and the numbers shift when you change column presets. This dashboard applies one conversion definition across every campaign, so the CPA and ROAS you see here are consistent regardless of which window Ads Manager was set to.
Facebook Ads for spend, conversions, and ad-level performance data. Definite syncs your ad account, campaigns, ad sets, ads, and Insights objects and models them into one governed view.
It is a live ECharts dashboard running on a deterministic synthetic dataset, labeled illustrative. ROAS is computed from attributed revenue over ad spend, CPA from spend over conversions. Connect your Facebook Ads account and Fi builds the same view from your data.
Tell Fi what you need, the way the prompt above reads. Fi connects your Facebook Ads account, proposes the campaign metrics, and you refine by asking follow-ups. The first version compares campaigns without a spreadsheet export.
Ads Manager shows you Meta's numbers with Meta's attribution. When you need to compare Facebook Ads campaigns against spend on other channels, or tie conversions to actual revenue, you need one conversion definition applied outside the platform. That is what this dashboard does.

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