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Google Analytics (GA4) provides reporting data for a specified GA4 property, with fully customizable reports defined by dimensions and metrics. It enables analysis of website and app performance such as users, sessions, engagement, traffic sources, geography, pages/screens, devices, and ecommerce revenue. Default example reports include website_overview, traffic_sources, locations, devices, pages, transactions, and active users over time.
Represents people interacting with your site or app; enables analysis of active users, new vs returning behavior, audience segments, cohorts, and lifetime value.
Represents visits and engagement quality; supports KPIs like sessions, engaged sessions, engagement rate, and average engagement time across dimensions.
Captures user interactions and custom events; enables analysis of event counts, users per event, and event parameters to understand feature usage and behavior.
Represents key outcomes marked as conversion events; supports measurement of conversion counts, rates, and attribution across channels, campaigns, and content.
Identifies how users and sessions are acquired via source, medium, campaign, and channel; enables campaign performance, ROI, and UTM attribution analysis.
Represents website pages and app screens; supports analysis of views, entrances, exits, landing page performance, and content engagement.
Describes user devices and technical context such as device category, OS, browser, and app version; enables optimization across platforms and form factors.
Represents user location by country, region, and city; supports segmentation and performance analysis for localization and regional campaigns.
Covers purchases, items, revenue, and checkout steps; enables analysis of ecommerce revenue, AOV, item performance, and conversion funnel efficiency.
Uses your Google account to securely connect through OAuth 2.0, granting read-only access to your Google Analytics 4 data via the Analytics Data API.
Requires a Google Analytics account to connect.
Authenticate Google Analytics in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.
We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.
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Build your own with the Definite SDK, or request it. Most go live in days.
Join Google Analytics with the rest of your data, then ask Fi questions across all of it.