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Google Analytics (GA4) provides reporting data for a specified GA4 property, with fully customizable reports defined by dimensions and metrics. It enables analysis of website and app performance such as users, sessions, engagement, traffic sources, geography, pages/screens, devices, and ecommerce revenue. Default example reports include website_overview, traffic_sources, locations, devices, pages, transactions, and active users over time.
Represents people interacting with your site or app; enables analysis of active users, new vs returning behavior, audience segments, cohorts, and lifetime value.
Represents visits and engagement quality; supports KPIs like sessions, engaged sessions, engagement rate, and average engagement time across dimensions.
Captures user interactions and custom events; enables analysis of event counts, users per event, and event parameters to understand feature usage and behavior.
Represents key outcomes marked as conversion events; supports measurement of conversion counts, rates, and attribution across channels, campaigns, and content.
Identifies how users and sessions are acquired via source, medium, campaign, and channel; enables campaign performance, ROI, and UTM attribution analysis.
Represents website pages and app screens; supports analysis of views, entrances, exits, landing page performance, and content engagement.
Describes user devices and technical context such as device category, OS, browser, and app version; enables optimization across platforms and form factors.
Represents user location by country, region, and city; supports segmentation and performance analysis for localization and regional campaigns.
Covers purchases, items, revenue, and checkout steps; enables analysis of ecommerce revenue, AOV, item performance, and conversion funnel efficiency.
Uses your Google account to securely connect through OAuth 2.0, granting read-only access to your Google Analytics 4 data via the Analytics Data API.
Requires a Google Analytics account to connect.
User behavior, traffic sources, and conversion funnels.
Authenticate Google Analytics in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.
We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.
SQL, dashboards, or ask Fi in plain English. Your Google Analytics data lives next to every other source — ready to join.
Build your own with the Definite SDK, or ask us — we add new connectors every week.
Join Google Analytics with the rest of your data, then ask Fi questions across all of it.