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Google Analytics
§ Connector · Popular
Google Analytics (GA4)

Analyze your Google Analytics data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Google Analytics data, no complex infrastructure to maintain.

Have multiple Google Analytics accounts? Analytics across multiple Google Analytics accounts →

§ Live with
§ What you get

Everything Google Analytics exposes, modeled and queryable.

Google Analytics (GA4) provides reporting data for a specified GA4 property, with fully customizable reports defined by dimensions and metrics. It enables analysis of website and app performance such as users, sessions, engagement, traffic sources, geography, pages/screens, devices, and ecommerce revenue. Default example reports include website_overview, traffic_sources, locations, devices, pages, transactions, and active users over time.

Standard on every Definite connector
Sync cadence
Hourly or faster
CDC
Native where supported
Auth
OAuth / API key
Row-level security
Yes

Tables & streams

9 objects
User (Audience)

Represents people interacting with your site or app; enables analysis of active users, new vs returning behavior, audience segments, cohorts, and lifetime value.

customerproductengagement
Session & Engagement

Represents visits and engagement quality; supports KPIs like sessions, engaged sessions, engagement rate, and average engagement time across dimensions.

productengagement
Event

Captures user interactions and custom events; enables analysis of event counts, users per event, and event parameters to understand feature usage and behavior.

productengagementmarketing
Conversion

Represents key outcomes marked as conversion events; supports measurement of conversion counts, rates, and attribution across channels, campaigns, and content.

marketingrevenue_financeengagement
Traffic Source (Acquisition)

Identifies how users and sessions are acquired via source, medium, campaign, and channel; enables campaign performance, ROI, and UTM attribution analysis.

marketingengagement
Content (Pages & Screens)

Represents website pages and app screens; supports analysis of views, entrances, exits, landing page performance, and content engagement.

marketingengagementproduct
Device & Tech

Describes user devices and technical context such as device category, OS, browser, and app version; enables optimization across platforms and form factors.

productengagement
Geography

Represents user location by country, region, and city; supports segmentation and performance analysis for localization and regional campaigns.

marketingengagementproduct
Ecommerce

Covers purchases, items, revenue, and checkout steps; enables analysis of ecommerce revenue, AOV, item performance, and conversion funnel efficiency.

revenue_financemarketingproduct
Authentication

Uses your Google account to securely connect through OAuth 2.0, granting read-only access to your Google Analytics 4 data via the Analytics Data API.

Requirements

Requires a Google Analytics account to connect.

Analyze with Fi

User behavior, traffic sources, and conversion funnels.

Domainsmarketingengagementproduct
§ How it works

Three steps. One afternoon.

01
Connect

Authenticate Google Analytics in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.

definite connect google-analytics
02
Sync

We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.

→ google analytics.raw (synced hourly)
03
Query

SQL, dashboards, or ask Fi in plain English. Your Google Analytics data lives next to every other source — ready to join.

SELECT * FROM google_analytics.*
*
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§ Combine with your stack

Pair Google Analytics with the rest of your data.

Join Google Analytics with the rest of your data, then ask Fi questions across all of it.

Your answer engine
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