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Google Analytics
§ Connector · Popular
Google Analytics (GA4)

Analyze your Google Analytics data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Google Analytics data, no complex infrastructure to maintain.

Have multiple Google Analytics accounts? Analytics across multiple Google Analytics accounts →

Want it to watch your Google Analytics data and act on its own? Meet the Google Analytics agent →

§ Live with
§ What you get

Everything Google Analytics exposes, modeled and queryable.

Google Analytics (GA4) provides reporting data for a specified GA4 property, with fully customizable reports defined by dimensions and metrics. It enables analysis of website and app performance such as users, sessions, engagement, traffic sources, geography, pages/screens, devices, and ecommerce revenue. Default example reports include website_overview, traffic_sources, locations, devices, pages, transactions, and active users over time.

Standard on every Definite connector
Sync cadence
Hourly or faster
CDC
Native where supported
Auth
OAuth / API key
Row-level security
Yes

Tables & streams

9 objects
User (Audience)

Represents people interacting with your site or app; enables analysis of active users, new vs returning behavior, audience segments, cohorts, and lifetime value.

customerproductengagement
Session & Engagement

Represents visits and engagement quality; supports KPIs like sessions, engaged sessions, engagement rate, and average engagement time across dimensions.

productengagement
Event

Captures user interactions and custom events; enables analysis of event counts, users per event, and event parameters to understand feature usage and behavior.

productengagementmarketing
Conversion

Represents key outcomes marked as conversion events; supports measurement of conversion counts, rates, and attribution across channels, campaigns, and content.

marketingrevenue_financeengagement
Traffic Source (Acquisition)

Identifies how users and sessions are acquired via source, medium, campaign, and channel; enables campaign performance, ROI, and UTM attribution analysis.

marketingengagement
Content (Pages & Screens)

Represents website pages and app screens; supports analysis of views, entrances, exits, landing page performance, and content engagement.

marketingengagementproduct
Device & Tech

Describes user devices and technical context such as device category, OS, browser, and app version; enables optimization across platforms and form factors.

productengagement
Geography

Represents user location by country, region, and city; supports segmentation and performance analysis for localization and regional campaigns.

marketingengagementproduct
Ecommerce

Covers purchases, items, revenue, and checkout steps; enables analysis of ecommerce revenue, AOV, item performance, and conversion funnel efficiency.

revenue_financemarketingproduct
Authentication

Uses your Google account to securely connect through OAuth 2.0, granting read-only access to your Google Analytics 4 data via the Analytics Data API.

Requirements

Requires a Google Analytics account to connect.

Domainsmarketingengagementproduct
§ How it works

Three steps. One afternoon.

01
Connect

Authenticate Google Analytics in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.

definite connect google-analytics
02
Sync

We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.

→ google analytics.raw (synced hourly)
03
Query

SQL, dashboards, or ask Fi in plain English. Your Google Analytics data lives next to every other source — ready to join.

SELECT * FROM google_analytics.*
*
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§ Combine with your stack

Pair Google Analytics with the rest of your data.

Join Google Analytics with the rest of your data, then ask Fi questions across all of it.

§ Related connectors

More product analytics sources.

Browse all 525

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