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← All connectors/Product Analytics
Mixpanel
§ Connector · Popular
Mixpanel

Analyze your Mixpanel data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Mixpanel data, no complex infrastructure to maintain.

Have multiple Mixpanel accounts? Analytics across multiple Mixpanel accounts →

Want it to watch your Mixpanel data and act on its own? Meet the Mixpanel agent →

§ Live with
§ What you get

Everything Mixpanel exposes, modeled and queryable.

Extracts Mixpanel product analytics data, including raw event streams, user profiles (People), funnels, cohorts and their members, revenue summaries, and project annotations. This enables behavioral analytics, cohort and funnel analysis, retention tracking, and revenue trend reporting across your product usage data.

Standard on every Definite connector
Sync cadence
Hourly or faster
CDC
Native where supported
Auth
OAuth / API key
Row-level security
Yes

Tables & streams

6 objects
◆Event

Time-stamped product interactions with rich properties; enables behavioral analytics, feature usage trends, conversion paths, and retention analysis.

productengagement
◆Person

User profiles keyed by distinct_id with demographic and behavioral properties; supports segmentation, user-level engagement tracking, cohorting, and LTV modeling.

productcustomerengagement
◆Funnel

Configured step sequences measuring progression and drop-off between events; used to analyze conversion rates, step-by-step performance, and time-to-convert over time.

productengagement
◆Cohort

Saved user segments based on behaviors or attributes, with retrievable membership; powers targeted analysis, cohort growth monitoring, and comparing engagement or retention across segments.

productcustomerengagement
◆Revenue

Daily revenue aggregates computed from People profiles; enables revenue trend analysis, ARPU/ARPDAU, and revenue attribution to cohorts or funnels.

revenue_financeproduct
◆Annotation

Date-linked notes about releases, incidents, or campaigns that contextualize metric movements in reports and dashboards.

productoperations
Authentication

Uses your Mixpanel Project API Secret via HTTP Basic authentication; alternatively supports Mixpanel service user username/password with a project_id.

Requirements

Requires a Mixpanel account to connect.

Domainsproductengagement
§ How it works

Three steps. One afternoon.

01
Connect

Authenticate Mixpanel in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.

definite connect mixpanel
02
Sync

We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.

→ mixpanel.raw (synced hourly)
03
Query

SQL, dashboards, or ask Fi in plain English. Your Mixpanel data lives next to every other source — ready to join.

SELECT * FROM mixpanel.*
Explore analytics for Mixpanel

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§ Combine with your stack

Pair Mixpanel with the rest of your data.

Join Mixpanel with the rest of your data, then ask Fi questions across all of it.

Your answer engine
is one afternoon away.

Watch the walkthrough to see how Definite connects your data and answers questions.