Describe your dashboard. Fi builds it.
Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.
Here’s what’s in it
The top row leads with the 4 numbers that matter most: Open pipeline, Win rate, Avg deal size, Booked revenue. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (Pipeline over time, Win rate trend) show how the headline numbers have moved over time. A breakdown (Booked revenue by segment) splits the metric by dimension so you can see what's driving the total. A detail table (CRM health) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.
Open pipeline
Data ▾
| Period | Open Pipeline |
|---|---|
| Jan | $6.82M |
| Feb | $6.54M |
| Mar | $6.21M |
| Apr | $6.93M |
| May | $7.81M |
| Jun | $7.78M |
| Jul | $8.35M |
| Aug | $9.04M |
| Sep | $9.02M |
| Oct | $8.84M |
| Nov | $9.22M |
| Dec | $9.62M |
Win rate
Data ▾
| Period | Win Rate |
|---|---|
| Jan | 44.2% |
| Feb | 45.5% |
| Mar | 41.5% |
| Apr | 51.8% |
| May | 49.1% |
| Jun | 55.3% |
| Jul | 45.1% |
| Aug | 57.6% |
| Sep | 54.3% |
| Oct | 51.6% |
| Nov | 59.5% |
| Dec | 66.9% |
Avg deal size
Data ▾
| Period | Avg Deal Size |
|---|---|
| Jan | $12K |
| Feb | $15K |
| Mar | $17K |
| Apr | $13K |
| May | $12K |
| Jun | $11K |
| Jul | $14K |
| Aug | $12K |
| Sep | $11K |
| Oct | $15K |
| Nov | $12K |
| Dec | $11K |
Booked revenue
Data ▾
| Period | Booked Revenue (Closed Won) |
|---|---|
| Jan | $625K |
| Feb | $861K |
| Mar | $991K |
| Apr | $952K |
| May | $974K |
| Jun | $970K |
| Jul | $1.03M |
| Aug | $1.20M |
| Sep | $1.05M |
| Oct | $1.32M |
| Nov | $1.31M |
| Dec | $1.50M |
Pipeline over time
Data ▾
| Period | Open Pipeline |
|---|---|
| Jan | $6.82M |
| Feb | $6.54M |
| Mar | $6.21M |
| Apr | $6.93M |
| May | $7.81M |
| Jun | $7.78M |
| Jul | $8.35M |
| Aug | $9.04M |
| Sep | $9.02M |
| Oct | $8.84M |
| Nov | $9.22M |
| Dec | $9.62M |
Booked revenue by segment
Data ▾
| Segment | Booked Revenue (Closed Won) |
|---|---|
| Enterprise | $362K |
| Mid-Market | $584K |
| SMB | $552K |
Win rate trend
Data ▾
| Period | Win Rate |
|---|---|
| Jan | 44.2% |
| Feb | 45.5% |
| Mar | 41.5% |
| Apr | 51.8% |
| May | 49.1% |
| Jun | 55.3% |
| Jul | 45.1% |
| Aug | 57.6% |
| Sep | 54.3% |
| Oct | 51.6% |
| Nov | 59.5% |
| Dec | 66.9% |
CRM health
- Why did win rate drop last month when HubSpot pipeline was growing?
- Which deal owners in HubSpot have the most pipeline but the lowest conversion?
- Show me the HubSpot deals that slipped out of this quarter's commit.
- What is pipeline coverage if I use the trailing three-month win rate from HubSpot instead of the all-time average?
- Break booked revenue by company segment using HubSpot company properties.
- Trace this month's booked revenue back to the deal records in HubSpot.
- Break win rate by HubSpot deal pipeline and flag any pipeline where conversion dropped quarter over quarter.
- Add pipeline velocity by HubSpot deal stage so I can see where deals stall before close.
- Show booked revenue by deal owner from HubSpot, not just the team total.
Every metric traces back to your systems
This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.
| Metric | What it measures | How it's calculated | Sources |
|---|---|---|---|
| Win Rate | The cleanest read on sales effectiveness: the share of decided deals you win, won divided by won-plus-lost. | Won Deals ÷ (Won Deals + Lost Deals) | Hubspot |
| Avg Deal Size | Booked revenue per closed-won deal, the lever between volume and value. | Booked Revenue (Closed Won) ÷ Won Deals | Hubspot |
| Pipeline Coverage | The early-warning gauge on the forecast: how many times your open pipeline covers the quota you have to hit. | Open Pipeline ÷ Quota | Hubspot |
Have our agent watch for you
A hubspot crm dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.
Built from whatever you already run on
Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.
No warehouse to stand up or connect. See how the platform models your data →
Build your hubspot crm dashboard
From signup to a working dashboard in one sitting. No data team required.
Connect your sources
Stripe, your CRM, accounting. Definite syncs and models them automatically.
Decide your metrics
Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.
Ask Fi to build it
Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.