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Core identity records representing individual end-users of the application; supports cohort analysis, activation funnels, retention tracking, and user-level KPI attribution.

Organization or company entities that group users under a single billing and permissions boundary; enables account-level revenue analysis, expansion tracking, and segmentation.

Recurring billing agreements linking accounts to plans; drives MRR/ARR calculations, churn analysis, upgrade/downgrade tracking, and renewal forecasting.

Billing documents issued for subscription periods or one-time charges; supports revenue recognition, collections analysis, and accounts-receivable reporting.

Individual monetary transactions tied to invoices; enables cash-flow analysis, payment-method mix reporting, failure-rate tracking, and reconciliation.

Purchase transactions capturing line items, quantities, and totals; powers GMV reporting, average-order-value analysis, and fulfillment metrics.

Catalog items or SKUs available for purchase or subscription; supports product-mix analysis, attach rates, pricing optimization, and inventory tracking.

Pricing tiers or packages that define feature sets and billing amounts; enables plan-distribution analysis, upgrade-path modeling, and pricing experiments.

Timestamped application activities such as clicks, page views, and API calls; drives engagement scoring, funnel analysis, and behavioral segmentation.

Grouped sequences of user events bounded by inactivity timeouts; supports session-duration analysis, bounce-rate tracking, and conversion-path modeling.

Collaborative groups within an account that share workspaces or permissions; enables team-level adoption metrics, seat-utilization analysis, and collaboration tracking.

Discrete workstreams or initiatives created by users or teams; supports project-velocity reporting, resource-allocation analysis, and feature-usage attribution.