Connector Database / Segment
Analyze your Segment data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your Segment data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your Segment data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your Segment data with DuckDB-powered data warehouse including MySQL, Attio and Salesforce.
Available Segment Data
Extracts Segment workspace usage and activity metrics, including daily API call counts by source and at the workspace level, daily event volume time series, and daily MTU (Monthly Tracked Users) usage with anonymous/identified breakdowns. Enables monitoring ingestion throughput, tracking plan/usage costs, and analyzing source-level and workspace-wide trends over time.
API Call Usage
Time-series of API call counts used to monitor ingestion throughput, spot rate-limit risks, and govern API cost at both workspace and source levels.
Event Volume
Daily counts of ingested events that enable trend analysis, anomaly detection, seasonality insights, and capacity planning for data pipelines.
Monthly Tracked Users (MTU)
Daily MTU usage with anonymous vs. identified breakdown for measuring audience reach, identity resolution progress, and MTU-based cost monitoring at workspace and source levels.
Source
Represents individual data sources within the workspace, enabling attribution of usage and costs, comparison of ingestion performance, and optimization at the source level.
Authentication Required
Uses a Segment API token (Bearer token) from your Segment account to authenticate
Getting started with
Segment Analytics & Business Intelligence
Connect your Segment data
Connect to Segment once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
Segment usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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