Your Metrics Shouldn't Require a Data Team to Exist

Most SaaS companies spend months building the stack before they can answer basic questions about MRR, churn, and activation. Definite gets you there in days.

Definite is now our source of truth.
Eylon Etshtein
Eylon Etshtein
CEO at Perfect
Perfect logo
You Have the Data. You Just Can't Get to It Fast Enough.
Stripe has revenue. HubSpot has pipeline. Your product database has activation and retention. Nobody has all of it in one place and nobody agrees on which number is right. Every metric question lands in somebody's queue and comes back two days later — maybe wrong. By the time a new tool is set up, your metrics have already changed.
Your SaaS metrics live in five different tools
Stripe has revenue. HubSpot has pipeline. Your product database has activation and retention. Nobody has all of it in one place and nobody agrees on which number is right.
Every metric question goes through one person
What's our NRR this quarter? Where are users dropping off? Every question like this lands in somebody's queue and comes back two days later, maybe wrong.
Adding anything new takes weeks
Warehouse, ETL, BI tool. By the time it's set up your metrics have changed and you're already behind on the questions the board is asking.
All Your SaaS Metrics in One Place, From Day One.
Instead of assembling three tools and hoping they stay in sync, Definite handles ingestion, storage, modeling, and analytics as a single system — so your team skips the setup project and starts with governed metrics from day one.
One system for every SaaS metric you care about
MRR, churn, NRR, CAC, activation, and expansion all live in one place. Connect your sources once and they stay in sync automatically.
One definition that everyone agrees on
Set what MRR, churn, and an activated user mean once. Every dashboard, every AI answer, and every board update uses that same definition.
Ask anything about your business in plain English
Ask Fi about activation rates, expansion revenue, or onboarding drop-off and get a chart back in seconds. No SQL, no analyst required.
Scales from seed to Series B in the same system
Start with Stripe and HubSpot and add more sources as you grow. No re-platforming, no migration projects.

Up and running in under 30 minutes. No data engineer required.

Every SaaS metric. One system.

Real questions from SaaS operators and founders — answered instantly by Fi, your AI analyst.

Fi
What's our MRR this month and how did it change from last month?
stripe
Fi
What's our churn rate by signup cohort for the last 6 months?
stripe
Fi
What's our 30-day activation rate by signup source?
mixpanelgoogle-analytics-ga4
Fi
What's our CAC by channel this quarter?
stripegoogle-adsfacebook-ads
Fi
What's our MRR this month and how did it change from last month?
stripe
Fi
What's our churn rate by signup cohort for the last 6 months?
stripe
Fi
What's our 30-day activation rate by signup source?
mixpanelgoogle-analytics-ga4
Fi
What's our CAC by channel this quarter?
stripegoogle-adsfacebook-ads
Fi
Show me net revenue retention by plan over the last 4 quarters
stripehubspot
Fi
Which customer segment has the highest retention rate?
stripehubspot
Fi
Where do users drop off in the onboarding funnel?
mixpanel
Fi
Show me trial-to-paid conversion rate by signup source
stripehubspotgoogle-analytics-ga4
Fi
Show me net revenue retention by plan over the last 4 quarters
stripehubspot
Fi
Which customer segment has the highest retention rate?
stripehubspot
Fi
Where do users drop off in the onboarding funnel?
mixpanel
Fi
Show me trial-to-paid conversion rate by signup source
stripehubspotgoogle-analytics-ga4
Fi
Which plan has the highest expansion revenue this quarter?
stripe
Fi
How does churn differ between monthly and annual subscribers?
stripe
Fi
Which features do retained users engage with in their first week?
mixpanelamplitude
Fi
Which campaign drove the most qualified signups last month?
google-adsfacebook-adshubspot
Fi
Which plan has the highest expansion revenue this quarter?
stripe
Fi
How does churn differ between monthly and annual subscribers?
stripe
Fi
Which features do retained users engage with in their first week?
mixpanelamplitude
Fi
Which campaign drove the most qualified signups last month?
google-adsfacebook-adshubspot

Try it with your stack

Enter your domain and we’ll show you the business questions your tools can already answer — you just can’t ask them yet.

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Try it with any company domain — no signup required.

This Is What Getting Set Up Actually Looks Like

Connecting Stripe, HubSpot, and product analytics to Definite

Connect the tools your SaaS runs on

Stripe, HubSpot, your product analytics, and your ad channels — each one connects in minutes with no code. All the data your team actually needs, flowing in from day one.

Unified data system with all SaaS sources in one place

Everything lands in one unified system

All your data syncs into a single place with built-in storage and AI integrated throughout. No pipelines to stitch together, no syncs to schedule — one source of truth that stays current automatically.

Governed SaaS metrics and semantic layer

Consistent metrics your whole team can trust

Define MRR, churn, NRR, CAC, and activation once in Definite's semantic layer. Every dashboard, report, and AI answer uses the same definitions — so the "whose number is right" debate ends before it starts.

AI analyst answering SaaS metric questions

Ask anything — or build what you need

Ask Fi "what's our NRR by plan?" or "where are users dropping off in onboarding?" and get charts in seconds. Or drag and drop your own dashboards — no SQL required, no analyst dependency.

Automated reporting to Slack and email

Share insights with your team automatically

Schedule weekly revenue updates to Slack. Email dashboards to your board before every meeting. Insights reach the people who need them without anyone manually exporting anything.

Stop Waiting on Your Stack to Answer SaaS Questions.

Connect your SaaS tools in under 30 minutes and start getting answers the same day. No data engineer, no implementation project, no waiting.

Frequently Asked Questions

Find answers.

Definite has everything you need to deploy analytics within your company.