Explore with AI

Connectors / Sailthru + SalesForce Marketing Cloud

Combine Sailthru and SalesForce Marketing Cloud in one place.

Stop juggling conflicting dashboards. Sync Sailthru and SalesForce Marketing Cloud into Definite, model them together, and answer questions across both in one reliable, aligned view.

Connect Sailthru + SalesForce Marketing Cloud →Book a setup call

§ Live with

Use cases

What teams build with Sailthru + SalesForce Marketing Cloud

Revenue Finance across Sailthru + SalesForce Marketing Cloud

Both connectors expose revenue finance data. Definite models them together so you can analyze revenue finance holistically.

Marketing across Sailthru + SalesForce Marketing Cloud

Both connectors expose marketing data. Definite models them together so you can analyze marketing holistically.

Customer across Sailthru + SalesForce Marketing Cloud

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

How it works

From two connectors to one dashboard.

Step 01

Connect Sailthru

OAuth or API key, then Definite pulls Sailthru on an hourly (or faster) schedule with native CDC.

Step 02

Connect SalesForce Marketing Cloud

Same drill for SalesForce Marketing Cloud. Row-level security and schema history are on by default.

Step 03

Model them together

Join Sailthru and SalesForce Marketing Cloud on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04

Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in Sailthru × SalesForce Marketing Cloud
data.

3 shared domains — customer, marketing, and revenue & finance. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

Sailthru

Audience ListEngagement EventPurchaseUser (Subscriber)

SalesForce Marketing Cloud

ListSubscriber

02·Domain

Marketing analytics

Measure campaign performance, ROI, attribution, and channel effectiveness to optimize spend allocation, improve conversion funnels, reduce customer acquisition costs, and maximize marketing efficiency across all touchpoints.

Sailthru

Ad Targeting PlanAudience ListCampaign (Blast)Engagement EventUser (Subscriber)

SalesForce Marketing Cloud

CampaignData ExtensionEmailEmail Engagement EventListSend

03·Domain

Revenue & Finance analytics

Track revenue trends, cash flow patterns, ARR/MRR growth, payment behaviors, and financial performance to forecast accurately, identify revenue opportunities, optimize pricing strategies, and ensure financial health and sustainability.

Sailthru

Ad Targeting PlanCampaign (Blast)Purchase

SalesForce Marketing Cloud

Data ExtensionSubscriber

● Active · unified in Definite

Analytics across Sailthru + SalesForce Marketing Cloud

Sailthru objects6

Ad Targeting PlanAudience ListCampaign (Blast)Engagement EventPurchaseUser (Subscriber)

SalesForce Marketing Cloud objects7

CampaignData ExtensionEmailEmail Engagement EventListSendSubscriber

§ Questions, answered

Questions about combining sources.

Definite syncs your Sailthru and SalesForce Marketing Cloud data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Don't see yours?

Any API becomes a Definite connector.

Build your own with the Definite SDK, or request it. Most go live in days.

Request a connector →

§ Keep exploring