Is Definite a data warehouse for my SalesForce Marketing Cloud data?

Yes. Definite is your complete data warehouse for SalesForce Marketing Cloud data—no need to pay for Snowflake, BigQuery, or Databricks. Definite syncs your data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options—all without the overhead or complexity of running a separate warehouse.

Can I analyze my SalesForce Marketing Cloud data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools — from app databases and CRMs to marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports over 500+ data sources, with options for daily, hourly, or near real-time. Definite makes analysis easy. You can select metrics and dimensions from your SalesForce Marketing Cloud data alongside other sources to explore insights, build dashboards, and share results — no SQL needed (unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect SalesForce Marketing Cloud data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

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← All connectors/Marketing Automation

§ Connector

SalesForce Marketing Cloud

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Build dashboards, automate reports, and ask questions in plain English — all from your SalesForce Marketing Cloud data, no complex infrastructure to maintain.

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§ Live with

§ What you get

Everything SalesForce Marketing Cloud exposes, modeled and queryable.

Extracts Salesforce Marketing Cloud (ExactTarget) data across email assets, subscriber lists, sends, and engagement events. It provides campaign metadata, email and content assets, data extension schemas and rows, subscriber and list memberships, send jobs, and detailed engagement events (sends, opens, clicks, bounces, unsubscribes). This enables analysis of audience growth and list health, content and asset inventory, mailing activity, and end-to-end email performance and engagement over time.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

OAuth / API key

Row-level security

Yes

Tables & streams

7 objects

◆Subscriber

Represents individual contacts in All Subscribers with attributes and subscription status; enables audience growth, retention/churn, deliverability, and segmentation analysis.

◆List

Represents subscriber lists and their memberships used for targeting; supports list growth/health, overlap, and list-level performance reporting.

◆Email

Represents email asset metadata and associated reusable content blocks; supports content inventory, template usage, and asset-level performance rollups.

◆Send

Represents email send jobs (deployments) with timing and status; used to measure send volume, scheduling, throughput, and as the grain for linking engagement.

◆Email Engagement Event

Captures individual send, open, click, bounce, and unsubscribe events with timestamps; enables KPI calculations (open/click/bounce/unsub rates), cohorting, and journey analytics.

◆Campaign

Represents cross-asset marketing campaigns used to organize sends and assets; supports roll-up performance reporting and attribution across efforts.

◆Data Extension

Represents custom tables (and their columns and rows) storing audience attributes or transactional data; used for segmentation, enrichment, and custom KPI modeling.

Authentication

Uses Salesforce Marketing Cloud OAuth with your client ID and client secret (tenant-specific OAuth2 endpoints for S10+ accounts)

Requirements

Requires a SalesForce Marketing Cloud account to connect.

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Operational data, performance metrics, and business insights.

§ How it works