All connectors/Marketing Automation
Sailthru
§ Connector
Sailthru

Connect Sailthru to your Definite lakehouse in minutes.

Native sync with row-level security, CDC where supported, and hourly-or-faster freshness. Query it with SQL, build dashboards, or ask Fi.

§ What you get

Everything Sailthru exposes, modeled and queryable.

Extracts Sailthru marketing automation data, including email campaigns (blasts), recurring campaigns, Ad Targeter plans, audience lists, user profiles, blast engagement (opens, clicks, purchases) via export jobs, and purchase logs. This enables analysis of campaign performance, audience growth, engagement behavior, and revenue attribution across marketing programs.

Sync cadence
Hourly or faster
CDC
Native where supported
Auth
OAuth / API key
Row-level security
Yes

Tables & streams

6 objects
Campaign (Blast)

Represents one-time and recurring email campaigns with scheduling and metadata; enables analysis of sends, delivery, opens, clicks, conversions, and revenue attribution across campaigns and variants.

Audience List

Represents subscriber segments used for targeting; supports analysis of list size, growth, churn, and segment-level engagement and conversion performance.

User (Subscriber)

Represents individual customer profiles, consent status, and list memberships; enables segmentation, lifecycle engagement tracking, opt-out monitoring, and LTV/cohort analysis.

Engagement Event

Captures event-level email interactions (opens, clicks, bounces, unsubscribes, complaints) linked to campaigns and users; used for engagement funnels, deliverability, cohort, and time-to-engage analyses.

Purchase

Transaction logs tied to users and campaigns; supports revenue reporting, AOV, attribution to marketing efforts, and cohort/LTV analysis.

Ad Targeting Plan

Configurations for advertising audience targeting and syncs; used to evaluate audience activation, reach/overlap, and alignment with email list strategies.

Authentication

Uses your Sailthru API key and API secret, signing each request with an MD5 signature for authentication

Requirements

Requires a Sailthru account to connect.

Analyze with Fi

Operational data, performance metrics, and business insights.

§ How it works

Three steps. One afternoon.

01
Connect

Authenticate Sailthru in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.

definite connect sailthru
02
Sync

We pull every stream into your lakehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.

→ sailthru.raw (synced hourly)
03
Query

SQL, dashboards, or ask Fi in plain English. Your Sailthru data lives next to every other source — ready to join.

SELECT * FROM sailthru.*
*
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