Is Definite a data warehouse for my Sailthru data?

Yes. Definite is your complete data warehouse for Sailthru data—no need to pay for Snowflake, BigQuery, or Databricks. Definite syncs your data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options—all without the overhead or complexity of running a separate warehouse.

Can I analyze my Sailthru data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools — from app databases and CRMs to marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports over 500+ data sources, with options for daily, hourly, or near real-time. Definite makes analysis easy. You can select metrics and dimensions from your Sailthru data alongside other sources to explore insights, build dashboards, and share results — no SQL needed (unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect Sailthru data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

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← All connectors/Marketing Automation

§ Connector

Sailthru

Analyze your Sailthru data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Sailthru data, no complex infrastructure to maintain.

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§ Live with

§ What you get

Everything Sailthru exposes, modeled and queryable.

Extracts Sailthru marketing automation data, including email campaigns (blasts), recurring campaigns, Ad Targeter plans, audience lists, user profiles, blast engagement (opens, clicks, purchases) via export jobs, and purchase logs. This enables analysis of campaign performance, audience growth, engagement behavior, and revenue attribution across marketing programs.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

OAuth / API key

Row-level security

Yes

Tables & streams

6 objects

◆Campaign (Blast)

Represents one-time and recurring email campaigns with scheduling and metadata; enables analysis of sends, delivery, opens, clicks, conversions, and revenue attribution across campaigns and variants.

◆Audience List

Represents subscriber segments used for targeting; supports analysis of list size, growth, churn, and segment-level engagement and conversion performance.

◆User (Subscriber)

Represents individual customer profiles, consent status, and list memberships; enables segmentation, lifecycle engagement tracking, opt-out monitoring, and LTV/cohort analysis.

◆Engagement Event

Captures event-level email interactions (opens, clicks, bounces, unsubscribes, complaints) linked to campaigns and users; used for engagement funnels, deliverability, cohort, and time-to-engage analyses.

◆Purchase

Transaction logs tied to users and campaigns; supports revenue reporting, AOV, attribution to marketing efforts, and cohort/LTV analysis.

◆Ad Targeting Plan

Configurations for advertising audience targeting and syncs; used to evaluate audience activation, reach/overlap, and alignment with email list strategies.

Authentication

Uses your Sailthru API key and API secret, signing each request with an MD5 signature for authentication

Requirements

Requires a Sailthru account to connect.

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Operational data, performance metrics, and business insights.

§ How it works