Connector Database / Sailthru
Analyze your Sailthru data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your Sailthru data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your Sailthru data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your Sailthru data with DuckDB-powered data warehouse including PostgreSQL, S3 and Google Sheets.
Available Sailthru Data
Extracts Sailthru marketing automation data, including email campaigns (blasts), recurring campaigns, Ad Targeter plans, audience lists, user profiles, blast engagement (opens, clicks, purchases) via export jobs, and purchase logs. This enables analysis of campaign performance, audience growth, engagement behavior, and revenue attribution across marketing programs.
Campaign (Blast)
Represents one-time and recurring email campaigns with scheduling and metadata; enables analysis of sends, delivery, opens, clicks, conversions, and revenue attribution across campaigns and variants.
Audience List
Represents subscriber segments used for targeting; supports analysis of list size, growth, churn, and segment-level engagement and conversion performance.
User (Subscriber)
Represents individual customer profiles, consent status, and list memberships; enables segmentation, lifecycle engagement tracking, opt-out monitoring, and LTV/cohort analysis.
Engagement Event
Captures event-level email interactions (opens, clicks, bounces, unsubscribes, complaints) linked to campaigns and users; used for engagement funnels, deliverability, cohort, and time-to-engage analyses.
Purchase
Transaction logs tied to users and campaigns; supports revenue reporting, AOV, attribution to marketing efforts, and cohort/LTV analysis.
Ad Targeting Plan
Configurations for advertising audience targeting and syncs; used to evaluate audience activation, reach/overlap, and alignment with email list strategies.
Authentication Required
Uses your Sailthru API key and API secret, signing each request with an MD5 signature for authentication
Getting started with
Sailthru Analytics & Business Intelligence
Connect your Sailthru data
Connect to Sailthru once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
Sailthru usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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