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Connectors / Braze + Google Analytics

Combine Braze and Google Analytics in one place.

Stop juggling conflicting dashboards. Sync Braze and Google Analytics into Definite, model them together, and answer questions across both in one reliable, aligned view.

Connect Braze + Google Analytics →Book a setup call

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Use cases

What teams build with Braze + Google Analytics

Marketing across Braze + Google Analytics

Both connectors expose marketing data. Definite models them together so you can analyze marketing holistically.

Engagement across Braze + Google Analytics

Both connectors expose engagement data. Definite models them together so you can analyze engagement holistically.

Customer across Braze + Google Analytics

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

Product across Braze + Google Analytics

Both connectors expose product data. Definite models them together so you can analyze product holistically.

How it works

From two connectors to one dashboard.

Step 01

Connect Braze

OAuth or API key, then Definite pulls Braze on an hourly (or faster) schedule with native CDC.

Step 02

Connect Google Analytics

Same drill for Google Analytics. Row-level security and schema history are on by default.

Step 03

Model them together

Join Braze and Google Analytics on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04

Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in Braze × Google Analytics
data.

4 shared domains — customer, engagement, marketing, and product. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

Braze

CampaignSegmentUser Growth and Activity

Google Analytics

User (Audience)

02·Domain

Customer Engagement analytics

Gain visibility into the entire customer lifecycle through interaction analysis — track opens, clicks, calls, chats, sessions, events, and meetings to understand engagement patterns, identify at-risk customers, optimize touchpoint timing, and improve customer experience across all channels.

Braze

CampaignContent CardEventJourneyUser Growth and Activity

Google Analytics

Content (Pages & Screens)ConversionDevice & TechEventGeographySession & EngagementTraffic Source (Acquisition)User (Audience)

03·Domain

Marketing analytics

Measure campaign performance, ROI, attribution, and channel effectiveness to optimize spend allocation, improve conversion funnels, reduce customer acquisition costs, and maximize marketing efficiency across all touchpoints.

Braze

CampaignContent CardEventJourneySegmentUser Growth and Activity

Google Analytics

Content (Pages & Screens)ConversionEcommerceEventGeographyTraffic Source (Acquisition)

04·Domain

Product analytics

Analyze in-app usage, feature adoption, event patterns, session quality, and retention cohorts to identify product-market fit signals, prioritize feature development, reduce churn through engagement insights, and drive product-led growth strategies.

Braze

Content CardEvent

Google Analytics

Content (Pages & Screens)Device & TechEcommerceEventGeographySession & EngagementUser (Audience)

● Active · unified in Definite

Analytics across Braze + Google Analytics

Braze objects6

CampaignContent CardEventJourneySegmentUser Growth and Activity

Google Analytics objects9

Content (Pages & Screens)ConversionDevice & TechEcommerceEventGeographySession & EngagementTraffic Source (Acquisition)User (Audience)

§ Questions, answered

Questions about combining sources.

Definite syncs your Braze and Google Analytics data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

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