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Your Pendo product analytics dashboard, grounded in every visitor interaction.

DAU, MAU, activation rate, feature adoption, and session depth modeled from your Pendo Visitors, Features, Pages, and Guides, enriched with Amplitude event data for the metrics Pendo does not cover natively.

See how to build one in Definite

What’s in a pendo product analytics dashboard?

A Pendo product analytics dashboard is the single governed view of how users engage with a product, modeled from Pendo's Visitor, Feature, Page, and Guide objects. DAU and MAU come from Visitor activity, feature adoption from Feature and Page interactions, and Guide engagement rounds out the activation picture. One set of definitions in your warehouse replaces the fragmented counts across Pendo's own reports.

Pendo gives you feature tagging, guide analytics, and visitor counts, but each report defines engagement its own way. When you model Visitors, Features, Pages, and Guides into one governed layer, DAU means one thing, feature adoption is measured consistently, and you catch the engagement drop before it turns into a retention problem.

Who it’s forProduct leaders, PMs, and growth teams who use Pendo and own the engagement and adoption numbers.

CadenceRefreshed daily; reviewed in the weekly product review and before roadmap planning.

Built fromPendo, Amplitude

§ How it works

Describe your dashboard. Fi builds it.

Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.

You

Show me product engagement from our Pendo data -- DAU, MAU, feature adoption across Pages and Guides, and activation rate tied to Visitor events.

✦ Fi

Here's your pendo product analytics dashboard, on your Pendo and Amplitude data.

Here’s what’s in it

The top row leads with the 4 numbers that matter most: DAU, MAU, DAU/MAU ratio, Activation rate. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (MAU over time, Feature adoption trend) show how the headline numbers have moved over time. A breakdown (DAU by segment) splits the metric by dimension so you can see what's driving the total. A detail table (Engagement summary) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.

Illustrative data

DAU

4.6K▼ 4.6%

Data ▾

Period	DAU
Jan	2.3K
Feb	2.8K
Mar	3.2K
Apr	2.7K
May	3.0K
Jun	3.6K
Jul	3.6K
Aug	3.9K
Sep	3.6K
Oct	4.7K
Nov	4.8K
Dec	4.6K

MAU

21.8K▼ 10.4%

Data ▾

Period	MAU
Jan	12.2K
Feb	14.3K
Mar	15.3K
Apr	17.7K
May	19.1K
Jun	18.5K
Jul	18.4K
Aug	18.6K
Sep	22.6K
Oct	21.0K
Nov	24.3K
Dec	21.8K

DAU/MAU ratio

21.0%▲ 6.5%

Data ▾

Period	DAU/MAU Ratio
Jan	18.6%
Feb	19.3%
Mar	20.7%
Apr	15.3%
May	15.6%
Jun	19.7%
Jul	19.3%
Aug	20.8%
Sep	15.9%
Oct	22.3%
Nov	19.7%
Dec	21.0%

Activation rate

4761.7%▼ 1.7%

Data ▾

Period	Activation Rate
Jan	3975.2%
Feb	4664.2%
Mar	3998.1%
Apr	4810.2%
May	4707.3%
Jun	4722.8%
Jul	5097.0%
Aug	4553.2%
Sep	4674.9%
Oct	4416.5%
Nov	4841.7%
Dec	4761.7%

MAU over time

Data ▾

Period	MAU
Jan	12.2K
Feb	14.3K
Mar	15.3K
Apr	17.7K
May	19.1K
Jun	18.5K
Jul	18.4K
Aug	18.6K
Sep	22.6K
Oct	21.0K
Nov	24.3K
Dec	21.8K

DAU by segment

Data ▾

Segment	DAU
Enterprise	873
Mid-Market	2.4K
SMB	1.3K

Feature adoption trend

Data ▾

Period	Feature Adoption
Jan	3301.9%
Feb	3441.7%
Mar	3371.3%
Apr	4031.7%
May	3941.1%
Jun	3677.4%
Jul	4277.0%
Aug	4164.2%
Sep	4356.7%
Oct	4149.1%
Nov	4191.3%
Dec	4211.4%

Engagement summary

DAU/MAU Ratio21.0%▲ 6.5%

Activation Rate4761.7%▼ 1.7%

Avg Session Duration17▲ 19.2%

✦ Fi

Anything else I can do for you?

You

Why did DAU/MAU ratio drop this month in Pendo?Which Pendo Feature has the highest adoption, and which is being ignored?Which Page interactions in the first week predict expansion versus churn?What is activation rate for the Pendo account segment that churns the most?Break MAU out by plan tier using our Pendo account data.Trace this month's DAU back to the Visitor events in Pendo.Break DAU by Pendo account segment so I can see which tier drives the most engagement.Show feature adoption by Pendo Feature name and flag anything under 20%.Add Guide completion rate alongside activation rate trend by cohort.

Schedule a demo →Start this conversation with your data →

First version in a dayFree to start, flat pricingNo infrastructure to set up

§ Why the numbers tie out

Every metric traces back to your systems

This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.

Pendo

◆ EventDAUMAUDAU/MAU RatioActivation RateFeature Adoption

Amplitude

◆ EventDAUMAUDAU/MAU RatioActivation RateFeature Adoption

◆ SessionDAUMAUDAU/MAU RatioAvg Session Duration

Metric	What it measures	How it's calculated	Sources
DAU/MAU Ratio	—	DAU ÷ MAU	Pendo, Amplitude

§ Then do something about it

Have our agent watch for you

A pendo product analytics dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.

See how autonomous agents work →

Agents for this stack

Pendo agent →

Amplitude agent →

Autonomous agent · watch churn

Watch

A metric you choose

net revenue churn

→

Judge

One condition

> 5% week-over-week

→

Act

One action

alert #revenue + open doc

◄──── then waits · cooldown 24h before it can act again ────

Scoped to a single metric and a single action. You arm it; you can disarm it anytime.

§ The data that powers it

Built from whatever you already run on

Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.

Product Analytics14

Amplitude

Pendo

Google Analytics (GA4)

No warehouse to stand up or connect. See how the platform models your data →

§ Get started

Build your pendo product analytics dashboard

From signup to a working dashboard in one sitting. No data team required.

Sign up

Free to start. No credit card, no infrastructure to set up.

Create your account →

Connect your sources

Stripe, your CRM, accounting. Definite syncs and models them automatically.

Decide your metrics

Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.

Ask Fi to build it

Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.

§ FAQ

Common questions

Pendo counts active visitors based on its own tagging and session rules, which can differ from how you define DAU or MAU in a warehouse model. The reconciliation map above shows which Pendo objects each metric comes from, so there is one governed definition per metric.

Pendo for Visitors, Features, Pages, and Guides. Amplitude supplements event-level depth for metrics like session duration that Pendo does not export natively. Definite syncs and models both.

It is a live ECharts dashboard running on a deterministic synthetic dataset, labeled illustrative. DAU/MAU ratio is computed from DAU and MAU by the formula in the metric table. Connect Pendo and Fi builds the same view from your visitor data.

Type a prompt like the one above. Fi connects your Pendo account and Amplitude, models the engagement metrics, and you refine by asking follow-ups. The first version ties engagement to your Pendo data without a SQL query.

Yes. Guide completion and dismissal rates feed into activation and feature adoption metrics. If a Guide is meant to drive a feature, you can track whether guided users actually adopt it.