The Best Alternative to Domo for Startups
Domo's consumption pricing and enterprise footprint slow down small teams. Definite is modern, open-standards, and turnkey. Get dashboards and AI insights in under 30 minutes.
With unmatched support on-demand from Definite's Data-Team-as-a-Service.
How Domo and Definite Stack Up
Domo
Enterprise BI with significant admin surface area. Commonly paired with external warehouses/ETL or federated queries for real-world scale.
Key Features:
Pricing:
Full platform trial; then custom, usage-based pricing.
30-day trial with full platform access and unlimited users; no credit card required. After the trial, pricing is a custom quote based on consumption (credits).
Credits/consumption model that scales with data volume, queries, storage, and features.
Includes enterprise add-ons (e.g., governance, HIPAA, PrivateLink) and support packages. No public tiers—budget forecasting depends on modeled usage.
Not Included:
Transparent pricing tiers, warehouse-free setup by default, governed semantic layer without heavy admin
Definite
An entire analytics platform in one product. Connect, model, and get answers today—not after you hire a data team.
Key Features:
Pricing:
Access to Growth features for qualifying startups.
Comprehensive tools to enable your business to make data driven decisions.
See What’s Included:
The Full Comparison
Definite ships the whole modern stack. Domo ships BI—and expects you to figure out the rest.
Setup & Time-to-Value
Dashboards live in under 30 minutes. No engineering required.
Days to weeks. Initial admin and dataflows out of the gate.
Stack Coverage
Ingestion → storage → semantic layer → AI → dashboards.
BI-first. Real-world use often pairs with a warehouse + ETL (Magic ETL and/or SQL) or federated queries.
Data Ingestion
500+ managed connectors with scheduled syncs.
1,000+ pre-built connectors, plus Workbench for on-prem and data federation to query existing warehouses.
Storage & Query Engine
Embedded DuckDB + lakehouse (Parquet/Iceberg). Columnar, fast, simple.
Can store data in-platform but frequently queries external DBs/warehouses via federation for performance/scale.
Modeling & Metrics
Governed semantic layer—consistent KPIs without writing SQL.
No centralized metric semantic layer. Magic ETL/SQL dataflows and dashboard-level logic make KPI consistency brittle at scale.
AI & Insights
Fi (AI Analyst) answers in plain English, finds anomalies, explains drivers—ready out of the box.
AI/agent features are available but require configuration and don't remove ongoing admin overhead.
Automation & Alerts
Slack/email alerts, live Sheets, Python automation.
Powerful workflow features, but heavier to configure and maintain for small teams.
Governance & Access
Simple, precise RBAC with metric-level control.
Robust but complex; SMBs pay the cognitive tax.
APIs & Extensibility
Full REST + GraphQL. Easy embed and activation.
APIs and app-dev exist, oriented to enterprise platform builds.
Ideal For
SMBs/startups that want outcomes, not infrastructure.
Mid-market/enterprise orgs with admins and IT headcount.
| Category | Definite | Domo |
|---|---|---|
| Setup & Time-to-Value | Dashboards live in under 30 minutes. No engineering required. | Days to weeks. Initial admin and dataflows out of the gate. |
| Stack Coverage | Ingestion → storage → semantic layer → AI → dashboards. | BI-first. Real-world use often pairs with a warehouse + ETL (Magic ETL and/or SQL) or federated queries. |
| Data Ingestion | 500+ managed connectors with scheduled syncs. | 1,000+ pre-built connectors, plus Workbench for on-prem and data federation to query existing warehouses. |
| Storage & Query Engine | Embedded DuckDB + lakehouse (Parquet/Iceberg). Columnar, fast, simple. | Can store data in-platform but frequently queries external DBs/warehouses via federation for performance/scale. |
| Modeling & Metrics | Governed semantic layer—consistent KPIs without writing SQL. | No centralized metric semantic layer. Magic ETL/SQL dataflows and dashboard-level logic make KPI consistency brittle at scale. |
| AI & Insights | Fi (AI Analyst) answers in plain English, finds anomalies, explains drivers—ready out of the box. | AI/agent features are available but require configuration and don't remove ongoing admin overhead. |
| Automation & Alerts | Slack/email alerts, live Sheets, Python automation. | Powerful workflow features, but heavier to configure and maintain for small teams. |
| Governance & Access | Simple, precise RBAC with metric-level control. | Robust but complex; SMBs pay the cognitive tax. |
| APIs & Extensibility | Full REST + GraphQL. Easy embed and activation. | APIs and app-dev exist, oriented to enterprise platform builds. |
| Ideal For | SMBs/startups that want outcomes, not infrastructure. | Mid-market/enterprise orgs with admins and IT headcount. |
One Choice: One Platform
Definite pulls in all your data, stores it in a fast, reliable data warehouse, applies consistent models, turns it into interactive dashboards, and lets you query it with AI — all in one managed platform. (Skip the three-month build, five different vendors, and full-time data engineer.)
Fi can work with any part of Definite’s Ecosystem to get you results faster.
Sync data in near‑realtime latency from over 500 sources. Need a custom connection? We’ll build it for you.
Send scheduled or triggered alerts, sync data to Google Sheets or your CRM, or export it as downloads or from the API.
Make Every Decision Definite.
If you want real-world answers fast—with pricing you can actually predict—use Definite. If you want to babysit BI software and juggle a warehouse and ETL, Domo is the enterprise route.
Domo gives you BI to manage. Definite gives you insights to use.
Frequently Asked Questions
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Common questions about Definite vs Domo