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Connectors / TikTok Ads + Totango

Combine TikTok Ads and Totango in one place.

Stop juggling conflicting dashboards. Sync TikTok Ads and Totango into Definite, model them together, and answer questions across both in one reliable, aligned view.

Connect TikTok Ads + Totango →Book a setup call

§ Live with

Use cases

What teams build with TikTok Ads + Totango

Customer across TikTok Ads + Totango

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

Marketing across TikTok Ads + Totango

Both connectors expose marketing data. Definite models them together so you can analyze marketing holistically.

How it works

From two connectors to one dashboard.

Step 01

Connect TikTok Ads

OAuth or API key, then Definite pulls TikTok Ads on an hourly (or faster) schedule with native CDC.

Step 02

Connect Totango

Same drill for Totango. Row-level security and schema history are on by default.

Step 03

Model them together

Join TikTok Ads and Totango on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04

Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in TikTok Ads × Totango
data.

2 shared domains — customer and marketing. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

TikTok Ads

Advertiser Account

Totango

AccountEventPerson

02·Domain

Marketing analytics

Measure campaign performance, ROI, attribution, and channel effectiveness to optimize spend allocation, improve conversion funnels, reduce customer acquisition costs, and maximize marketing efficiency across all touchpoints.

TikTok Ads

AdAd GroupCampaignDaily Performance Metrics

Totango

Person

● Active · unified in Definite

Analytics across TikTok Ads + Totango

TikTok Ads objects5

AdAd GroupAdvertiser AccountCampaignDaily Performance Metrics

Totango objects3

AccountEventPerson

§ Questions, answered

Questions about combining sources.

Definite syncs your TikTok Ads and Totango data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

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