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Connectors / Marketo + Xero

Combine Marketo and Xero in one place.

Stop juggling conflicting dashboards. Sync Marketo and Xero into Definite, model them together, and answer questions across both in one reliable, aligned view.

Connect Marketo + Xero →Book a setup call

§ Live with

Use cases

What teams build with Marketo + Xero

Customer across Marketo + Xero

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

Sales across Marketo + Xero

Both connectors expose sales data. Definite models them together so you can analyze sales holistically.

How it works

From two connectors to one dashboard.

Step 01

Connect Marketo

OAuth or API key, then Definite pulls Marketo on an hourly (or faster) schedule with native CDC.

Step 02

Connect Xero

Same drill for Xero. Row-level security and schema history are on by default.

Step 03

Model them together

Join Marketo and Xero on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04

Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in Marketo × Xero
data.

2 shared domains — customer and sales. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

Marketo

LeadStatic List

Xero

Contact

02·Domain

Sales analytics

Analyze pipeline health, conversion rates, sales velocity, forecast accuracy, and activity effectiveness to identify bottlenecks, optimize sales processes, improve win rates, accelerate deal closure, and drive predictable revenue growth.

Marketo

Lead

Xero

Quote

● Active · unified in Definite

Analytics across Marketo + Xero

Marketo objects5

ActivityCampaignLeadProgramStatic List

Xero objects13

AccountCash MovementContactCurrencyEmployeeExpense ClaimInvoiceItemJournal EntryPurchase OrderQuoteTax RateTracking Category

§ Questions, answered

Questions about combining sources.

Definite syncs your Marketo and Xero data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

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