Do I need a separate data warehouse for my Marketo data?

No. Definite includes a built-in lakehouse, so you don't need to pay for a separate warehouse like Snowflake, BigQuery, or Redshift. Your Marketo data syncs into open Parquet storage and is queried by a DuckDB-powered engine for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2 compliant security, all without the overhead or complexity of running a separate warehouse.

Can I analyze my Marketo data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools: app databases, CRMs, marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports 500+ data sources, with options for daily, hourly, or near real-time syncs. You can select metrics and dimensions from your Marketo data alongside other sources to explore insights, build dashboards, and share results (no SQL needed, unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect Marketo data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes, turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights: everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Definite runs as a private deployment in your own cloud (AWS, GCP, Azure, or anywhere with Kubernetes); you keep control of data, compute, and networking. Request a demo →

Explore with AI

← All connectors/Marketing Automation

§ Connector · Popular

Marketo

Analyze your Marketo data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Marketo data, no complex infrastructure to maintain.

See Marketo in Definite →Try it free

Have multiple Marketo accounts? Analytics across multiple Marketo accounts →

Want it to watch your Marketo data and act on its own? Meet the Marketo agent →

§ Live with

§ What you get

Everything Marketo exposes, modeled and queryable.

Extracts Marketo marketing automation data, including Leads (contact and profile fields), Activities (granular engagement events like email opens/clicks, form fills, and web visits), Campaigns, Static Lists, Programs, and Activity Type metadata. Enables analysis of lead engagement, campaign performance, program effectiveness, and marketing attribution over time.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

OAuth / API key

Row-level security

Yes

Tables & streams

5 objects

◆Lead

Represents individual people/contacts with profile and firmographic attributes; enables segmentation, lead scoring, lifecycle stage tracking, and cohort conversion analysis.

customermarketingsales

◆Activity

Time-stamped engagement events such as email opens/clicks, form fills, and web visits; supports engagement trend analysis, funnel progression, and multi-touch attribution.

marketingengagement

◆Campaign

Smart campaigns that orchestrate marketing actions and workflows; used to measure campaign reach, response rates, and impact across target audiences.

marketingengagement

◆Program

Top-level marketing initiatives grouping related assets and campaigns; enables analysis of program performance over time, channel mix, and ROI.

marketing

◆Static List

Named audience segments with membership snapshots; supports analysis of list growth, churn, and engagement across targeted cohorts.

marketingcustomer

Authentication

Uses your Marketo Client ID and Client Secret to obtain an OAuth access token (client credentials)