Connector Database / Marketo
Analyze your Marketo data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your Marketo data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your Marketo data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your Marketo data with DuckDB-powered data warehouse including Zendesk, Quickbooks and S3.
Available Marketo Data
Extracts Marketo marketing automation data, including Leads (contact and profile fields), Activities (granular engagement events like email opens/clicks, form fills, and web visits), Campaigns, Static Lists, Programs, and Activity Type metadata. Enables analysis of lead engagement, campaign performance, program effectiveness, and marketing attribution over time.
Lead
Represents individual people/contacts with profile and firmographic attributes; enables segmentation, lead scoring, lifecycle stage tracking, and cohort conversion analysis.
Activity
Time-stamped engagement events such as email opens/clicks, form fills, and web visits; supports engagement trend analysis, funnel progression, and multi-touch attribution.
Campaign
Smart campaigns that orchestrate marketing actions and workflows; used to measure campaign reach, response rates, and impact across target audiences.
Program
Top-level marketing initiatives grouping related assets and campaigns; enables analysis of program performance over time, channel mix, and ROI.
Static List
Named audience segments with membership snapshots; supports analysis of list growth, churn, and engagement across targeted cohorts.
Authentication Required
Uses your Marketo Client ID and Client Secret to obtain an OAuth access token (client credentials)
Getting started with
Marketo Analytics & Business Intelligence
Connect your Marketo data
Connect to Marketo once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
Marketo usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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