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Connectors / Amazon Selling Partner (SP) + PostHog

Combine Amazon Selling Partner (SP) and PostHog in one place.

Stop juggling conflicting dashboards. Sync Amazon Selling Partner (SP) and PostHog into Definite, model them together, and answer questions across both in one reliable, aligned view.

Connect Amazon Selling Partner (SP) + PostHog →Book a setup call

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Use cases

What teams build with Amazon Selling Partner (SP) + PostHog

Customer across Amazon Selling Partner (SP) + PostHog

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

Engagement across Amazon Selling Partner (SP) + PostHog

Both connectors expose engagement data. Definite models them together so you can analyze engagement holistically.

Development across Amazon Selling Partner (SP) + PostHog

Both connectors expose development data. Definite models them together so you can analyze development holistically.

How it works

From two connectors to one dashboard.

Step 01

Connect Amazon Selling Partner (SP)

OAuth or API key, then Definite pulls Amazon Selling Partner (SP) on an hourly (or faster) schedule with native CDC.

Step 02

Connect PostHog

Same drill for PostHog. Row-level security and schema history are on by default.

Step 03

Model them together

Join Amazon Selling Partner (SP) and PostHog on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04

Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in Amazon Selling Partner (SP) × PostHog
data.

3 shared domains — customer, engagement, and development. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

Amazon Selling Partner (SP)

FBA Inventory LedgerOrderSeller Account & MarketplaceVendor Purchase Order

PostHog

CohortPerson

02·Domain

Customer Engagement analytics

Gain visibility into the entire customer lifecycle through interaction analysis — track opens, clicks, calls, chats, sessions, events, and meetings to understand engagement patterns, identify at-risk customers, optimize touchpoint timing, and improve customer experience across all channels.

Amazon Selling Partner (SP)

Direct Fulfillment ShipmentOrder Financial EventProduct (Catalog Item)

PostHog

CohortEventPerson

03·Domain

Development analytics

Measure code velocity, sprint performance, deployment frequency, bug resolution times, and engineering collaboration to optimize development workflows, improve release quality, accelerate delivery, and enhance team productivity.

Amazon Selling Partner (SP)

Seller Account & Marketplace

PostHog

Feature Flag

● Active · unified in Definite

Analytics across Amazon Selling Partner (SP) + PostHog

Amazon Selling Partner (SP) objects11

Direct Fulfillment ShipmentFBA Inventory LedgerInventoryMerchant ListingOrderOrder Financial EventOrder ItemProduct (Catalog Item)Sales & Traffic MetricsSeller Account & MarketplaceVendor Purchase Order

PostHog objects7

AnnotationCohortEventFeature FlagInsightPersonProject

§ Questions, answered

Questions about combining sources.

Definite syncs your Amazon Selling Partner (SP) and PostHog data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

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