Do I need a separate data warehouse for my Amazon Selling Partner (SP) data?

No. Definite includes a built-in lakehouse, so you don't need to pay for a separate warehouse like Snowflake, BigQuery, or Redshift. Your Amazon Selling Partner (SP) data syncs into open Parquet storage and is queried by a DuckDB-powered engine for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2 compliant security, all without the overhead or complexity of running a separate warehouse.

Can I analyze my Amazon Selling Partner (SP) data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools: app databases, CRMs, marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports 500+ data sources, with options for daily, hourly, or near real-time syncs. You can select metrics and dimensions from your Amazon Selling Partner (SP) data alongside other sources to explore insights, build dashboards, and share results (no SQL needed, unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect Amazon Selling Partner (SP) data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes, turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights: everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Definite runs as a private deployment in your own cloud (AWS, GCP, Azure, or anywhere with Kubernetes); you keep control of data, compute, and networking. Request a demo →

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← All connectors/E-commerce

§ Connector

Amazon Selling Partner (SP)

Analyze your Amazon Selling Partner (SP) data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Amazon Selling Partner (SP) data, no complex infrastructure to maintain.

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§ Live with

§ What you get

Everything Amazon Selling Partner (SP) exposes, modeled and queryable.

Extracts Amazon Selling Partner (Seller Central) data including customer orders and line items, buyer and shipping details, order-level financial events (fees, refunds, charges), FBA inventory summaries, merchant listings inventory, detailed product catalog attributes (legacy and 2022-04-01 Catalog Items APIs), vendor purchase orders and direct-fulfillment shipping labels, AFN inventory by country, sales and traffic metrics, FBA inventory ledger details, FBA customer shipment sales, Amazon Warehousing & Distribution (AWD) inventory, and seller account/marketplace participation. Enables analysis of sales performance, fee impacts and profitability, inventory positions and replenishment, catalog quality, fulfillment operations, vendor operations, and marketplace coverage.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

OAuth / API key

Row-level security

Yes

Tables & streams

11 objects

◆Order

Represents customer orders across marketplaces with status, channel, buyer, and shipping details; supports analysis of order volume, fulfillment SLAs, cancellations, and cohort trends.

revenue_financecustomer

◆Order Item

Line-level items within an order (SKU, quantity, pricing); enables SKU-level sales analytics such as units, ASP, basket composition, and attach rates.

revenue_financesales

◆Order Financial Event

Order-specific fees, refunds, and adjustments; used to calculate net revenue, contribution margin, refund impact, and cost-to-serve.

revenue_financeengagement

◆Product (Catalog Item)

Unified product master with identifiers, attributes, and relationships; powers merchandising analysis, catalog quality, variation mapping, and attribute-based segmentation.

marketingengagement

◆Inventory

Current stock positions and states across FBA and Amazon Warehousing & Distribution (AWD); supports coverage, replenishment planning, and aged inventory risk tracking.

revenue_financesupport

◆Vendor Purchase Order

Amazon-issued purchase orders to vendors (including Direct Fulfillment); used to monitor demand, confirm rates, fill rates, and lead-time performance.

revenue_financecustomer

◆Direct Fulfillment Shipment

Shipment documents (labels/invoices) for vendor direct-fulfillment orders; enables tracking of shipment execution, compliance, and operational KPIs.

revenue_financeengagement

◆Sales & Traffic Metrics

Aggregated sales and traffic KPIs from Amazon Business Reports; used for trend analysis, conversion rate measurement, and traffic-to-sales efficiency by ASIN or timeframe.

salesmarketing

◆FBA Inventory Ledger

Transaction-level FBA inventory movements (receipts, transfers, adjustments, disposals); supports reconciliation, shrinkage analysis, and inventory accounting.

revenue_financecustomer

◆Merchant Listing

Active offers and listing status by marketplace (price, availability, identifiers); enables assortment coverage, price monitoring, and catalog completeness analysis.

revenue_financemarketing

◆Seller Account & Marketplace

Account profile and marketplace participation metadata; used for multi-marketplace rollups, attribution, and scoping analyses.

customerdevelopment

Authentication

Connects to your Amazon Selling Partner account using Login with Amazon (OAuth refresh token) plus your AWS IAM keys/role to securely sign API requests

Requirements

Requires a Amazon Selling Partner (SP) account to connect.

§ How it works