Connector Database / Amazon Selling Partner (SP)
Analyze your Amazon Selling Partner (SP) data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your Amazon Selling Partner (SP) data with AI-powered assistant.
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Generate automated reports and business intelligence insights from your Amazon Selling Partner (SP) data—as fast as you can ask them.
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Unify your Amazon Selling Partner (SP) data with DuckDB-powered data warehouse including Attio, Google Sheets and MySQL.
Available Amazon Selling Partner (SP) Data
Extracts Amazon Selling Partner (Seller Central) data including customer orders and line items, buyer and shipping details, order-level financial events (fees, refunds, charges), FBA inventory summaries, merchant listings inventory, detailed product catalog attributes (legacy and 2022-04-01 Catalog Items APIs), vendor purchase orders and direct-fulfillment shipping labels, AFN inventory by country, sales and traffic metrics, FBA inventory ledger details, FBA customer shipment sales, Amazon Warehousing & Distribution (AWD) inventory, and seller account/marketplace participation. Enables analysis of sales performance, fee impacts and profitability, inventory positions and replenishment, catalog quality, fulfillment operations, vendor operations, and marketplace coverage.
Order
Represents customer orders across marketplaces with status, channel, buyer, and shipping details; supports analysis of order volume, fulfillment SLAs, cancellations, and cohort trends.
Order Item
Line-level items within an order (SKU, quantity, pricing); enables SKU-level sales analytics such as units, ASP, basket composition, and attach rates.
Order Financial Event
Order-specific fees, refunds, and adjustments; used to calculate net revenue, contribution margin, refund impact, and cost-to-serve.
Product (Catalog Item)
Unified product master with identifiers, attributes, and relationships; powers merchandising analysis, catalog quality, variation mapping, and attribute-based segmentation.
Inventory
Current stock positions and states across FBA and Amazon Warehousing & Distribution (AWD); supports coverage, replenishment planning, and aged inventory risk tracking.
Vendor Purchase Order
Amazon-issued purchase orders to vendors (including Direct Fulfillment); used to monitor demand, confirm rates, fill rates, and lead-time performance.
Direct Fulfillment Shipment
Shipment documents (labels/invoices) for vendor direct-fulfillment orders; enables tracking of shipment execution, compliance, and operational KPIs.
Sales & Traffic Metrics
Aggregated sales and traffic KPIs from Amazon Business Reports; used for trend analysis, conversion rate measurement, and traffic-to-sales efficiency by ASIN or timeframe.
FBA Inventory Ledger
Transaction-level FBA inventory movements (receipts, transfers, adjustments, disposals); supports reconciliation, shrinkage analysis, and inventory accounting.
Merchant Listing
Active offers and listing status by marketplace (price, availability, identifiers); enables assortment coverage, price monitoring, and catalog completeness analysis.
Seller Account & Marketplace
Account profile and marketplace participation metadata; used for multi-marketplace rollups, attribution, and scoping analyses.
Authentication Required
Connects to your Amazon Selling Partner account using Login with Amazon (OAuth refresh token) plus your AWS IAM keys/role to securely sign API requests
Getting started with
Amazon Selling Partner (SP) Analytics & Business Intelligence
Connect your Amazon Selling Partner (SP) data
Connect to Amazon Selling Partner (SP) once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
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Amazon Selling Partner (SP) usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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