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Your Stripe retention dashboard, traced to every subscription.

Net and gross revenue retention, expansion, contraction, and cohort trends modeled from your Stripe subscriptions, invoices, and payments, so the retention number you report ties back to billing.

See how to build one in Definite

What’s in a stripe retention dashboard?

A Stripe retention dashboard is the single governed view of how well a company keeps and grows its existing revenue, modeled directly from Stripe subscription objects: net revenue retention (including expansion), gross revenue retention (excluding expansion), and the MRR movements — new, expansion, contraction, churn — that drive them. Every metric reconciles to a subscription event in Stripe, so the number on the slide is the number in billing.

Stripe shows you subscription counts and MRR in its dashboard, but it does not break retention into NRR versus GRR by segment, or show you which cohort started contracting three months ago. When you model retention from the subscription movements in Stripe — expansion, contraction, and churn MRR against the starting base — you see both the growth and the leakage before the blended number hides it.

Who it’s forCFOs, finance leads, and heads of customer success who use Stripe and own the retention number.

CadenceRefreshed daily; reviewed before board prep and in the monthly retention review.

Built fromStripe

§ How it works

Describe your dashboard. Fi builds it.

Fi is the AI agent inside Definite. Tell it what you’re trying to understand, and it connects your sources, defines the metrics, and builds the dashboard. One conversation, not a project.

You

Show me retention from our Stripe subscriptions — NRR, GRR, expansion and contraction MRR, and which segments are holding versus leaking.

✦ Fi

Here's your stripe retention dashboard, on your Stripe data.

Here’s what’s in it

The top row leads with the 4 numbers that matter most: Net revenue retention, Gross revenue retention, Expansion MRR, Gross revenue churn. Each shows a delta versus the prior period so you can see direction at a glance. Below that, 2 trend charts (NRR over time, Net new MRR by movement) show how the headline numbers have moved over time. A breakdown (Expansion by segment) splits the metric by dimension so you can see what's driving the total. A detail table (Retention summary) rounds it out with the secondary metrics and their deltas. Every number is computed from the exact formulas shown in the metric table below. Composites are derived from their components, not pasted in, so the KPI tiles, breakdowns, and totals all reconcile to each other.

Illustrative data

Net revenue retention

100.6%▼ 1.2%

Data ▾

Period	Net Revenue Retention
Jan	100.5%
Feb	100.0%
Mar	100.1%
Apr	100.8%
May	100.7%
Jun	100.7%
Jul	100.7%
Aug	100.9%
Sep	100.7%
Oct	101.1%
Nov	101.8%
Dec	100.6%

Gross revenue retention

98.0%▼ 0.4%

Data ▾

Period	Gross Revenue Retention
Jan	97.6%
Feb	96.9%
Mar	97.8%
Apr	97.7%
May	98.0%
Jun	98.0%
Jul	98.2%
Aug	98.3%
Sep	97.9%
Oct	98.1%
Nov	98.5%
Dec	98.0%

Expansion MRR

$31K▼ 16.9%

Data ▾

Period	Expansion MRR
Jan	$17K
Feb	$18K
Mar	$15K
Apr	$21K
May	$20K
Jun	$21K
Jul	$21K
Aug	$24K
Sep	$27K
Oct	$31K
Nov	$38K
Dec	$31K

Gross revenue churn

$24K▲ 38.1%

Data ▾

Period	Gross Revenue Churn
Jan	$14K
Feb	$18K
Mar	$14K
Apr	$16K
May	$14K
Jun	$16K
Jul	$15K
Aug	$15K
Sep	$20K
Oct	$20K
Nov	$17K
Dec	$24K

NRR over time

Data ▾

Period	Net Revenue Retention
Jan	100.5%
Feb	100.0%
Mar	100.1%
Apr	100.8%
May	100.7%
Jun	100.7%
Jul	100.7%
Aug	100.9%
Sep	100.7%
Oct	101.1%
Nov	101.8%
Dec	100.6%

Expansion by segment

Data ▾

Segment	Expansion MRR
Enterprise	$9K
Mid-Market	$14K
SMB	$8K

Net new MRR by movement

Data ▾

Period	New MRR	Expansion MRR	Contraction MRR	Churned MRR
Jan	$42K	$17K	$5K	$9K
Feb	$44K	$18K	$6K	$12K
Mar	$49K	$15K	$5K	$9K
Apr	$49K	$21K	$4K	$12K
May	$45K	$20K	$4K	$11K
Jun	$58K	$21K	$5K	$11K
Jul	$55K	$21K	$4K	$11K
Aug	$54K	$24K	$5K	$10K
Sep	$64K	$27K	$5K	$15K
Oct	$68K	$31K	$6K	$14K
Nov	$70K	$38K	$5K	$12K
Dec	$87K	$31K	$6K	$18K

Retention summary

Net Revenue Retention100.6%▼ 1.2%

Gross Revenue Retention98.0%▼ 0.4%

Logo Churn1.7%▼ 4.0%

✦ Fi

Anything else I can do for you?

You

Which Stripe product is dragging NRR below 100%?Is expansion coming from subscription upgrades or seat additions in Stripe?Show me the Stripe subscriptions behind the contraction spike in March.What is GRR if I exclude the Stripe product with the worst churn?Break retention out by Stripe pricing plan instead of segment.Trace this month's contraction back to the canceled subscriptions in Stripe.Break NRR out by Stripe product and flag any segment under 100%.Show expansion and contraction as a share of starting MRR from Stripe subscriptions.Add a cohort retention curve grouped by the month each Stripe customer first subscribed.

Schedule a demo →Start this conversation with your data →

First version in a dayFree to start, flat pricingNo infrastructure to set up

§ Why the numbers tie out

Every metric traces back to your systems

This is the part a BI tool can’t fake. Each metric is defined once, in your warehouse, from a specific object in a specific source. Change the definition in one place and every tile, report, and answer moves with it. So the number on the screen is the number in the source.

Stripe

◆ SubscriptionNet Revenue RetentionGross Revenue RetentionExpansion MRRGross Revenue ChurnNet New MRRLogo Churn

◆ CustomerLogo Churn

Metric	What it measures	How it's calculated	Sources
Net Revenue Retention	The clearest read on whether the product keeps earning its price: how much revenue this year's cohort of customers is worth versus last year, after expansion, contraction, and churn net out.	(prior MRR + Expansion MRR − Contraction MRR − Churned MRR) ÷ prior MRR	Stripe
Gross Revenue Retention	The share of recurring revenue you'd retain with zero expansion, the floor under the base once upsell is stripped out.	(prior MRR − Contraction MRR − Churned MRR) ÷ prior MRR	Stripe
Gross Revenue Churn	Recurring revenue lost to downgrades and cancellations, before any offsetting expansion.	Contraction MRR + Churned MRR	Stripe
Net New MRR	How much your recurring revenue actually grew this month after new business, expansion, contraction, and churn net out, the single number that says whether the base is compounding.	New MRR + Expansion MRR − Contraction MRR − Churned MRR	Stripe
Logo Churn	The share of customers who left this month, counted by logo rather than by dollars.	Churned Customers ÷ prior Customers	Stripe

§ Then do something about it

Have our agent watch for you

A stripe retention dashboard tells you what happened, and Fi tells you why. The last step is not having to remember to check. Point Definite at the one number you can’t afford to miss, and it watches that number for you off the same definitions as your dashboard. When it moves, you hear about it before the next review instead of during it. One metric, one action, always reversible.

See how autonomous agents work →

Agents for this stack

Stripe agent →

Autonomous agent · watch churn

Watch

A metric you choose

net revenue churn

→

Judge

One condition

> 5% week-over-week

→

Act

One action

alert #revenue + open doc

◄──── then waits · cooldown 24h before it can act again ────

Scoped to a single metric and a single action. You arm it; you can disarm it anytime.

§ The data that powers it

Built from whatever you already run on

Connect the systems you already use. Any source of these types works, and you don’t move data into a warehouse, because Definite is the warehouse.

Billing & Subscriptions7

No warehouse to stand up or connect. See how the platform models your data →

§ Get started

Build your stripe retention dashboard

From signup to a working dashboard in one sitting. No data team required.

Sign up

Free to start. No credit card, no infrastructure to set up.

Create your account →

Connect your sources

Stripe, your CRM, accounting. Definite syncs and models them automatically.

Decide your metrics

Pick the numbers that matter or let Fi propose them from your data. Every metric gets one definition, governed in one place.

Ask Fi to build it

Describe what you need in plain language. Fi builds the dashboard, and you refine by asking follow-ups.

§ FAQ

Common questions

Usually because Stripe's built-in MRR metric counts a movement on the billing-cycle date, while a spreadsheet or BI report may use the cancellation request date or the account update date. This dashboard models retention from the subscription event timestamps in Stripe, so NRR and GRR are governed definitions tied to billing, not re-derived.

Stripe for subscription movements — new, expansion, contraction, and churn MRR. That is the only required source. If you also connect your CRM, Definite adds segment and account context to the retention view.

It is a live ECharts dashboard running on a deterministic synthetic dataset, labeled illustrative. NRR is computed from the MRR movements by the formula in the metric table, not pasted in. Connect your Stripe account, and Fi builds the same view from your subscriptions.

Type a prompt like the one above. Fi models the retention metrics on your Stripe subscriptions, and you refine by asking follow-ups. The first version ties retention back to billing without a spreadsheet.

Gross revenue retention only counts what you lost — contraction and churn MRR from Stripe subscriptions — against the starting base, so it caps at 100%. Net revenue retention adds expansion back in, so it can exceed 100% when existing accounts upgrade faster than they churn. Both come from the same Stripe subscription movements on this dashboard.