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Connectors / Hubspot + Shopify

Combine Hubspot and Shopify in one place.

Stop juggling conflicting dashboards. Sync Hubspot and Shopify into Definite, model them together, and answer questions across both in one reliable, aligned view.

Connect Hubspot + Shopify →Book a setup call

§ Live with

Use cases

What teams build with Hubspot + Shopify

Customer across Hubspot + Shopify

Both connectors expose customer data. Definite models them together so you can analyze customer holistically.

Marketing across Hubspot + Shopify

Both connectors expose marketing data. Definite models them together so you can analyze marketing holistically.

Revenue Finance across Hubspot + Shopify

Both connectors expose revenue finance data. Definite models them together so you can analyze revenue finance holistically.

Operations across Hubspot + Shopify

Both connectors expose operations data. Definite models them together so you can analyze operations holistically.

Engagement across Hubspot + Shopify

Both connectors expose engagement data. Definite models them together so you can analyze engagement holistically.

General Data Storage across Hubspot + Shopify

Both connectors expose general data storage data. Definite models them together so you can analyze general data storage holistically.

How it works

From two connectors to one dashboard.

Step 01

Connect Hubspot

OAuth or API key, then Definite pulls Hubspot on an hourly (or faster) schedule with native CDC.

Step 02

Connect Shopify

Same drill for Shopify. Row-level security and schema history are on by default.

Step 03

Model them together

Join Hubspot and Shopify on shared keys, define your metrics once, and reuse them everywhere — one source of truth.

Step 04

Dashboard and ask Fi

Build charts in minutes, or ask Fi in plain English. Every answer cites the underlying model.

§ Shared domains · scroll to explore

Find truth in Hubspot × Shopify
data.

6 shared domains — customer, engagement, general data storage, marketing, operations, and revenue & finance. Definite unifies the overlapping objects so every metric is defined once and traces back to both sources.

01·Domain

Customer analytics

Analyze customer attributes, lifecycle stages, segmentation, and relationships to identify high-value segments, predict churn risk, calculate lifetime value, and optimize customer health scores for targeted retention and growth strategies.

Hubspot

CompanyContactContact ListCustom ObjectEmail SubscriptionEngagementTicket

Shopify

Custom MetadataCustomerOrder

02·Domain

Customer Engagement analytics

Gain visibility into the entire customer lifecycle through interaction analysis — track opens, clicks, calls, chats, sessions, events, and meetings to understand engagement patterns, identify at-risk customers, optimize touchpoint timing, and improve customer experience across all channels.

Hubspot

Custom ObjectEmail Engagement EventEngagementFormMarketing Email Campaign

Shopify

Abandoned CheckoutCustom Metadata

03·Domain

General Data Storage analytics

Analyze raw data patterns, data quality metrics, integration completeness, and data freshness to ensure data reliability, identify integration gaps, maintain data governance, and enable comprehensive cross-system analytics.

Hubspot

Custom Object

Shopify

Custom Metadata

04·Domain

Marketing analytics

Measure campaign performance, ROI, attribution, and channel effectiveness to optimize spend allocation, improve conversion funnels, reduce customer acquisition costs, and maximize marketing efficiency across all touchpoints.

Hubspot

ContactContact ListEmail Engagement EventEmail SubscriptionFormMarketing Email CampaignWorkflow

Shopify

Abandoned CheckoutCollection

05·Domain

Operations analytics

Track process efficiency, resource allocation, task completion rates, workflow bottlenecks, and team productivity to optimize operations, reduce waste, improve delivery times, and scale business processes effectively.

Hubspot

OwnerWorkflow

Shopify

Inventory ItemLocation

06·Domain

Revenue & Finance analytics

Track revenue trends, cash flow patterns, ARR/MRR growth, payment behaviors, and financial performance to forecast accurately, identify revenue opportunities, optimize pricing strategies, and ensure financial health and sustainability.

Hubspot

Deal

Shopify

Abandoned CheckoutCustomerInventory ItemOrderPayment TransactionProduct

● Active · unified in Definite

Analytics across Hubspot + Shopify

Hubspot objects13

CompanyContactContact ListCustom ObjectDealEmail Engagement EventEmail SubscriptionEngagementFormMarketing Email CampaignOwnerTicketWorkflow

Shopify objects9

Abandoned CheckoutCollectionCustom MetadataCustomerInventory ItemLocationOrderPayment TransactionProduct

§ Questions, answered

Questions about combining sources.

Definite syncs your Hubspot and Shopify data into secure, managed infrastructure, powered by DuckDB for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups.

You get lightning-fast queries, built-in business intelligence tools, and SOC 2–compliant data residency options — all without the overhead or complexity of running a separate warehouse.

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing.

Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works. Learn more about our product features.

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes — turning plain-English questions into real analysis.

Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Yes. Definite offers a free plan that includes core analytics, dashboards, and AI insights — everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

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