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§ Agent · Selligent

The Selligent data agent that acts the way you would.

It keeps an eye on your Selligent data alongside your CRM and ad platforms, on a schedule you set or whenever fresh data lands. When something needs attention, it tells you, or handles it the way you'd want.

D
DefiniteAPP9:14 AM · #marketing-alerts
⚠️ Lifecycle program conversion down 31% this month, $47K pipeline at risk

4 of your 12 active automation programs dropped below their 90-day conversion baseline this week. The onboarding journey alone accounts for 62% of the gap, mostly driven by a transactional mailing with a 2.1% open rate vs. your 11% norm.

Review & approve Dismiss
Selligent Automation Programs + Transactional Mailings · reconciled to HubSpot pipeline · audit log

How an agent works

An agent watches one thing and acts on it. Not a workflow, just a standing watch that usually does nothing and acts the moment it should.

◄ repeats on the schedule you set ►

You stay in control

An agent does what you'd do, and only what you've authorized.

The same trusted numbers

It acts on the same governed metrics as your dashboards, and every action is logged and traceable.

You approve anything that writes

It alerts and recommends on its own; anything that changes data is yours to approve.

Try it on a test channel first

Point a new agent at a throwaway channel and watch its judgment before it touches anything real.

No false alarms

It remembers what it already flagged and waits before acting again, so it won't alert you about the same thing twice.

What you can put an agent on

AttributionACROSS YOUR SOURCES

Reconcile Selligent engagement to actual revenue

It joins your Selligent automation program and mailing data with your CRM and payment platform, so you can see which lifecycle journeys produce revenue and which just produce activity. When the numbers diverge, it flags the gap before your next pipeline review.

Automation ProgramTransactional Mailing
Journey health

Catch a broken automation program before it burns your list

When an automation program's conversion rate breaks from its baseline, it tells you which program, which step, and how many contacts are affected, so you can pause or fix it before it degrades your sender reputation or wastes spend.

Automation ProgramTransactional Mailing
Data freshness

Know when your marketing data sources go stale

It monitors the sync status and record counts of your internal and extension data sources. When a source stops syncing or its record count drops unexpectedly, it tells you which programs and mailings depend on that source, so you fix the feed before campaigns run on bad data.

Data Source
Custom

Run any Python it needs to get the job done

Beyond alerts and write-backs, an agent can run arbitrary Python, so it can do whatever the task actually requires: call an API, kick off a job, reshape the data, or wire into your own tooling. The action space is yours to define.

Why not just build it yourself?

You could rig one of these with a cron job and a Slack webhook in an afternoon. The watching is the easy part. Here's what you'd own forever, and don't, here:

  • The cross-source join: not one tool's data, but it reconciled against the rest of your stack
  • A trusted, consistent metric: the same number your dashboards use
  • The investigation into why, when something fires
  • A full audit trail of everything it did
  • The upkeep, when the schema drifts or the script breaks at 2am

The data it works from

Every Selligent object, modeled and query-ready the moment you connect.

Transactional Mailing
revenue_financemarketing
Automation Program
marketingproduct
Data Source
revenue_financemarketing

It runs on your real Selligent account (paused programs, stale data sources, test mailings and all), not a tidy demo.

Where it acts

Slack

A message in the channel you choose, with the context and a button to act on it.

Email

A summary in the inbox of the people who need to see it.

Webhook

A payload to your own systems, to wire the agent into whatever you already run.

Warehouse write-back

A flag written back to your warehouse for everything downstream to pick up.

Hand off to Fi

Kick the question to Fi to investigate the why and propose the fix.

MCP

Expose it to your own agents and tools over MCP, and drive it from your stack.

Run it in your own VPC or fully self-hosted. Everything it does is pure SQL and Python you can inspect.

Build your agents with Fi

Fi is your AI analyst. It helps you build and customize everything in Definite, including the agents that watch and act.

Fi

Your AI analyst. Ask questions in plain English, and let it help you build and customize everything in Definite, including your agents.

Meet Fi →

Agents

The watchers and actors. Once you've built one, it runs on its own, keeping an eye on what matters and acting the way you would.

Autonomous agents →

Get started

  1. 1Connect Selligent, and the sources it needs to reconcile against. Synced and modeled in an afternoon.
  2. 2See the numbers tie out to what you already trust.
  3. 3Put an agent on one thing you can't afford to miss. Fi helps you build it.
§ FAQ

Common questions

You set the schedule, and it also re-checks whenever fresh Selligent data lands. Each agent watches the one thing you point it at, nothing else.
It alerts and recommends on its own. Anything that writes, whether to a tool, your warehouse, or a customer, is yours to approve. You can also point a new agent at a test channel first and watch its judgment before it touches anything real.
When something fires, it can hand off to Fi to investigate, drilling into the data it has across your connected sources to find what's behind the move, and showing its work.

Your answer engine
is one afternoon away.

Book a 30-minute call and watch us build your first dashboard live, with your own data.