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All connectors/Sales Enablement
Outreach
§ Connector
Outreach

Analyze your Outreach data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Outreach data, no complex infrastructure to maintain.

Have multiple Outreach accounts? Analytics across multiple Outreach accounts →

§ Live with
§ What you get

Everything Outreach exposes, modeled and queryable.

Extracts Outreach sales engagement data including accounts, prospects, opportunities, sequences and steps, call and email activity, tasks, users, teams, and related configuration. Enables analysis of pipeline health, rep productivity, sequence effectiveness, email performance, and overall engagement activity across your sales org.

Standard on every Definite connector
Sync cadence
Hourly or faster
CDC
Native where supported
Auth
OAuth / API key
Row-level security
Yes

Tables & streams

9 objects
Deal

Represents sales opportunities in the pipeline and supports analysis of stage conversion, win rates, deal velocity, and revenue forecasting.

Person

Represents individual prospects/contacts and enables segmentation, funnel progression, sequence enrollment tracking, and engagement scoring by persona.

Company

Represents accounts/companies tied to prospects and deals and enables account-based engagement analysis, multi-threading coverage, and rollup reporting.

Sequence

Represents outreach cadences with steps and templates and enables measurement of sequence effectiveness, step-level conversion, reply rates, and optimization.

Email

Captures outbound mailings and their performance to analyze send volume, deliverability, open/click/reply rates, and content/category impact by sender or segment.

Call

Represents logged call activity to measure connect rates, outcomes by disposition/purpose, talk time, and the call share of overall activity.

Task

Represents planned sales actions across channels and supports analysis of workload, completion SLAs, overdue rates, and follow-up effectiveness.

Engagement Event

Unified timeline of interactions (emails, opens/clicks, calls, task actions) enabling journey analysis, multi-touch attribution, and sequence performance context.

Sales Rep

Represents users and their team affiliations to analyze rep productivity, activity mix, attainment, and performance rollups by team.

Authentication

Connects securely to Outreach using OAuth 2.0 with client ID/secret, redirect URI, and a refresh token

Requirements

Requires a Outreach account to connect.

Analyze with Fi

Operational data, performance metrics, and business insights.

§ How it works

Three steps. One afternoon.

01
Connect

Authenticate Outreach in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.

definite connect outreach
02
Sync

We pull every stream into your warehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.

→ outreach.raw (synced hourly)
03
Query

SQL, dashboards, or ask Fi in plain English. Your Outreach data lives next to every other source — ready to join.

SELECT * FROM outreach.*
*
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