Connector Database / Drift
Analyze your Drift data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your Drift data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your Drift data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your Drift data with DuckDB-powered data warehouse including Google Analytics, PostgreSQL and Attio.
Available Drift Data
Extracts Drift conversational marketing data, including accounts, contacts, users (agents), conversation threads, and individual messages. This enables analysis of customer engagement, conversation volume and trends, agent performance, response times, and account-based interactions.
Account
Represents target companies with domains, owners, and targeting flags. Enables ABM reporting such as account coverage, account-level engagement, and conversation volume/trends.
Contact
Represents individual leads or customers with attributes like email, phone, and tags. Supports segmentation, lifecycle analysis, and engagement performance across conversations.
Conversation
Represents conversation threads across inboxes with participants, tags, and status. Enables metrics such as conversation volume, first response time, handle time, resolution rate, and tag-based trends.
Message
Represents individual messages within a conversation, including author and content. Used for detailed response-time calculations, agent vs bot mix, and content or button-path analysis.
Agent
Represents Drift users who handle conversations. Supports analysis of agent performance, availability, workload distribution, and response SLAs.
Authentication Required
Connects securely to your Drift account using OAuth 2.0 (client ID/secret) to obtain and refresh an access token, or by providing a Drift access token directly
Getting started with
Drift Analytics & Business Intelligence
Connect your Drift data
Connect to Drift once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
Drift usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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