Connector Database / Pardot
Analyze your Pardot data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your Pardot data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your Pardot data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your Pardot data with DuckDB-powered data warehouse including Attio, S3 and HubSpot.
Available Pardot Data
Extracts B2B marketing automation data from Pardot, including prospects, accounts, campaigns, lists, email click events, visitor activities, website visits, users, and opportunities. Enables analysis of lead generation, website engagement, campaign performance, list segmentation, and pipeline influence across marketing and sales.
Person
Represents individual prospects/leads tracked in Pardot with profile, lifecycle, and engagement attributes. Enables segmentation, lead scoring, and conversion analysis across the lead lifecycle.
Company
Account-level grouping of prospects with firmographic and custom fields. Supports ABM reporting such as account coverage, account engagement, and pipeline influence by account.
Deal
Sales opportunities synced with CRM including stages and amounts. Used for pipeline coverage, win rates, deal velocity, and marketing-influenced revenue analysis.
Campaign
Marketing campaign definitions and metadata used for attribution. Enables campaign performance reporting, ROI measurement, and influenced pipeline analysis.
Segment
Audience lists (static or dynamic) and their memberships linking people to segments. Supports analysis of audience growth, segment engagement, and list health.
Visitor
Anonymous and identified website visitors with tracking identifiers and last activity. Enables web audience analysis and anonymous-to-known conversion tracking.
Session
Website visit sessions tied to visitors with associated page views. Supports traffic and engagement metrics such as sessions per visitor and pages per session.
Event
Time-stamped engagement activities including page views, form submissions, and email clicks. Powers behavioral analytics, funnel micro-conversions, and multi-touch attribution.
Authentication Required
Supports Salesforce OAuth (recommended) using your Pardot Business Unit ID and refresh token, or legacy Pardot login with email, password, and user key
Getting started with
Pardot Analytics & Business Intelligence
Connect your Pardot data
Connect to Pardot once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
Pardot usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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