Connector Database / Iterable
Analyze your Iterable data with AI
Build interactive dashboards, generate automated reports, and unlock business intelligence insights from your Iterable data with AI-powered assistant.
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Start with a question
Generate automated reports and business intelligence insights from your Iterable data—as fast as you can ask them.
Build dashboards and data visualizations
Transform your conversation into dynamic data visualizations on an intuitive data canvas.
Integrate all your data
Unify your Iterable data with DuckDB-powered data warehouse including HubSpot, Attio and Zendesk.
Available Iterable Data
Connects to Iterable to extract marketing data including subscriber lists and membership, campaigns, channels, message types, templates, and key-value metadata. It also streams granular email engagement events (sends, opens, clicks, bounces, complaints, subscribes, unsubscribes) and user records via the Export API. This enables analysis of campaign performance, deliverability, engagement trends, subscriber growth/churn, and user profiles.
Campaign
Represents outbound marketing campaigns and their configurations; enables performance analysis across sends, deliverability, opens, clicks, and engagement trends by campaign.
Email Engagement Event
Row-level interaction logs for email sends, opens, clicks, bounces, complaints, subscribes, and unsubscribes; powers KPIs like delivery, open/click rates, engagement cohorts, and trend analysis.
Subscriber List
Audience lists and their memberships used for targeting and segmentation; supports analysis of list size, reach, growth/churn, and campaign audience coverage.
User
Individual subscriber profiles with custom fields for segmentation and personalization; enables cohorting, targeting, and joining engagement events to user attributes.
Channel
Messaging channels (e.g., email, push, SMS, in-app) used to classify and report performance by delivery medium.
Message Type
Marketing vs. transactional message classifications that support compliance reporting and performance comparisons across message purposes.
Template
Reusable message templates across channels; enables creative-level performance analysis, A/B testing comparisons, and template reuse insights.
Metadata Catalog
Key-value tables for product and content attributes used to enrich campaigns, users, and events for deeper slice-and-dice reporting.
Authentication Required
Uses an Iterable server-side API key to authenticate
Getting started with
Iterable Analytics & Business Intelligence
Connect your Iterable data
Connect to Iterable once and automatically sync data to your centralized data warehouse for real-time reporting and analytics.
Build business intelligence models
Create automated reports, dashboards, and data visualizations with customizable business logic and AI-powered insights for consistent analytics across your organization.
Generate reports and insights
Create interactive dashboards, automated reports, and data visualizations with AI-powered business intelligence. Share live analytics and scheduled reporting with your team.
Want to see how easy it is to get started?
Iterable usersDefinite
People love Definite because it lets you focus on what matters. Setting up your own data infrastructure doesn't make your beer taste better. Skip the tedium and start at analytics.
I was leading the efforts of setting up a business intelligence function. I was surprised how complex this all was to do even today. It's something that every tech company would need at some point but it hasn't been simplified. You need a whole team focused on building a data warehouse, setting up the right pipelines, and then integrating a BI tool on top.Definite wasn't only the answer to this problem, it tackled the next problem I knew I'd have as soon as the BI tool was ready — how do we get non-technical teams and people to learn and utilise such a tool.
Our analytics before Definite consisted of dozens of Excel sheets that took hours to update. Manual updates led to errors. Everyone questioned the accuracy of the numbers. Many people just stopped looking at the reports.After Definite, everything ran like clockwork.We immediately saved thousands of dollars per month in the time spent updating reports and have built strategies (e.g. improved ROI on ad spend, inventory management, etc.) on the data that will yield millions to our bottom line.
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