Do I need a separate data warehouse for my Iterable data?

No. Definite includes a built-in lakehouse, so you don't need to pay for a separate warehouse like Snowflake, BigQuery, or Redshift. Your Iterable data syncs into open Parquet storage and is queried by a DuckDB-powered engine for high-performance analytics. Definite handles encrypted, persistent storage behind the scenes with enterprise-grade security, automatic syncing, and backups. You get lightning-fast queries, built-in business intelligence tools, and SOC 2 compliant security, all without the overhead or complexity of running a separate warehouse.

Can I analyze my Iterable data with other data sources?

Yes. Definite lets you connect and analyze data across all your tools: app databases, CRMs, marketing automation, analytics, and customer support platforms. Our built-in Sync Engine supports 500+ data sources, with options for daily, hourly, or near real-time syncs. You can select metrics and dimensions from your Iterable data alongside other sources to explore insights, build dashboards, and share results (no SQL needed, unless you want to). Or simply ask Fi, our AI analyst, to find answers, uncover patterns, and instantly create charts and reports for you.

Can Definite connect Iterable data to tools like Python, SQL, Google Sheets, or Slack?

Yes. Definite integrates seamlessly with the tools you already use. You can run Python scripts for advanced analysis, query your data directly with SQL, or sync results to Google Sheets and Slack for easy sharing. Data can be exported in CSV, Excel, or JSON, accessed via the Metrics API, or embedded directly into your product or internal dashboards. Definite makes it simple to connect, automate, and share insights wherever your team works.

How does Definite's AI actually work?

Definite includes Fi, our AI data analyst that understands your business data and speaks your language. Fi can explore your connected sources, write SQL, and build charts or dashboards in minutes, turning plain-English questions into real analysis. Under the hood, Fi uses Definite's semantic models and query engine to interpret context, generate accurate queries, and explain results clearly. The result: faster insights, fewer bottlenecks, and analytics that finally deliver ROI.

Can I use Definite for free?

Yes. Definite offers a free plan for qualifying startups that includes core analytics, dashboards, and AI insights: everything you need to get started. You can upgrade anytime for more data sources, faster syncs, and advanced automations.

Definite runs as a private deployment in your own cloud (AWS, GCP, Azure, or anywhere with Kubernetes); you keep control of data, compute, and networking. Explore private deployment →

Explore with AI

← All connectors/Marketing Automation

§ Connector · Popular

Iterable

Analyze your Iterable data with AI today.

Build dashboards, automate reports, and ask questions in plain English — all from your Iterable data, no complex infrastructure to maintain.

Watch the demo →Try it free

Have multiple Iterable accounts? Analytics across multiple Iterable accounts →

Want it to watch your Iterable data and act on its own? Meet the Iterable agent →

§ Live with

§ What you get

Everything Iterable exposes, modeled and queryable.

Connects to Iterable to extract marketing data including subscriber lists and membership, campaigns, channels, message types, templates, and key-value metadata. It also streams granular email engagement events (sends, opens, clicks, bounces, complaints, subscribes, unsubscribes) and user records via the Export API. This enables analysis of campaign performance, deliverability, engagement trends, subscriber growth/churn, and user profiles.

Standard on every Definite connector

Sync cadence

Hourly or faster

CDC

Native where supported

Auth

OAuth / API key

Row-level security

Yes

Tables & streams

8 objects

◆Campaign

Represents outbound marketing campaigns and their configurations; enables performance analysis across sends, deliverability, opens, clicks, and engagement trends by campaign.

marketingengagement

◆Email Engagement Event

Row-level interaction logs for email sends, opens, clicks, bounces, complaints, subscribes, and unsubscribes; powers KPIs like delivery, open/click rates, engagement cohorts, and trend analysis.

marketingengagement

◆Subscriber List

Audience lists and their memberships used for targeting and segmentation; supports analysis of list size, reach, growth/churn, and campaign audience coverage.

marketingcustomer

◆User

Individual subscriber profiles with custom fields for segmentation and personalization; enables cohorting, targeting, and joining engagement events to user attributes.

customermarketing

◆Channel

Messaging channels (e.g., email, push, SMS, in-app) used to classify and report performance by delivery medium.

marketingengagement

◆Message Type

Marketing vs. transactional message classifications that support compliance reporting and performance comparisons across message purposes.

marketing

◆Template

Reusable message templates across channels; enables creative-level performance analysis, A/B testing comparisons, and template reuse insights.

marketing

◆Metadata Catalog

Key-value tables for product and content attributes used to enrich campaigns, users, and events for deeper slice-and-dice reporting.