All connectors/Marketing Automation
Iterable
§ Connector · Popular
Iterable

Connect Iterable to your Definite lakehouse in minutes.

Native sync with row-level security, CDC where supported, and hourly-or-faster freshness. Query it with SQL, build dashboards, or ask Fi.

§ What you get

Everything Iterable exposes, modeled and queryable.

Connects to Iterable to extract marketing data including subscriber lists and membership, campaigns, channels, message types, templates, and key-value metadata. It also streams granular email engagement events (sends, opens, clicks, bounces, complaints, subscribes, unsubscribes) and user records via the Export API. This enables analysis of campaign performance, deliverability, engagement trends, subscriber growth/churn, and user profiles.

Sync cadence
Hourly or faster
CDC
Native where supported
Auth
OAuth / API key
Row-level security
Yes

Tables & streams

8 objects
Campaign

Represents outbound marketing campaigns and their configurations; enables performance analysis across sends, deliverability, opens, clicks, and engagement trends by campaign.

marketingengagement
Email Engagement Event

Row-level interaction logs for email sends, opens, clicks, bounces, complaints, subscribes, and unsubscribes; powers KPIs like delivery, open/click rates, engagement cohorts, and trend analysis.

marketingengagement
Subscriber List

Audience lists and their memberships used for targeting and segmentation; supports analysis of list size, reach, growth/churn, and campaign audience coverage.

marketingcustomer
User

Individual subscriber profiles with custom fields for segmentation and personalization; enables cohorting, targeting, and joining engagement events to user attributes.

customermarketing
Channel

Messaging channels (e.g., email, push, SMS, in-app) used to classify and report performance by delivery medium.

marketingengagement
Message Type

Marketing vs. transactional message classifications that support compliance reporting and performance comparisons across message purposes.

marketing
Template

Reusable message templates across channels; enables creative-level performance analysis, A/B testing comparisons, and template reuse insights.

marketing
Metadata Catalog

Key-value tables for product and content attributes used to enrich campaigns, users, and events for deeper slice-and-dice reporting.

general_data_storagemarketingcustomerengagement
Authentication

Uses an Iterable server-side API key to authenticate

Requirements

Requires a Iterable account to connect.

Analyze with Fi

Operational data, performance metrics, and business insights.

Domainsmarketingengagement
§ How it works

Three steps. One afternoon.

01
Connect

Authenticate Iterable in a few clicks. OAuth, API key, or IAM role — we handle secrets and rotation.

definite connect iterable
02
Sync

We pull every stream into your lakehouse. CDC where the API supports it; full + incremental otherwise. Hourly-or-faster, row-level secure.

→ iterable.raw (synced hourly)
03
Query

SQL, dashboards, or ask Fi in plain English. Your Iterable data lives next to every other source — ready to join.

SELECT * FROM iterable.*
*
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